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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Specifically the contribution % of Total Revenue and pipeline Opportunities. Find out how your 2014 plan stacks up against world-class plan outcomes.

B2B 331
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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. At the end of the business case you should be able to say: “Yes, I can afford this project because of the ROI in 2014.”.

Salary 267
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The Top 5 Post of 2014

The Pipeline

For the last post of 2014, I thought we would look at the top five posts of 2014; not saying they are the best of what I did in 2014, but it seems that these were the ones that got the most looks. By Tibor Shanto - tibor.shanto@sellbetter.ca. To Call or Not.

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Is Your Sales Pipeline the Wrong Shape?

Sales and Marketing Management

Issue Date: 2014-03-24. Teaser: Dumping leads into the classic sales funnel results in a significant amount of wasted effort on deals that will never make it to the final stage of the pipeline. Author: Jason Jordan. It’s time for a new, more productive model. It’s time for a new, more productive model. read more'

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Pipeline Interview with Jeff Shore – Sales eXchange 230

The Pipeline

Take a look, and pick up the book when it comes out January 3, 2014, and go out and win sales. What’s in Your Pipeline? Sales Process sell better The Pipeline Interview Tibor Shanto' Jeff highlights specific things sellers and organizations can do to to begin the transformation and win sales. Tibor Shanto.

Pipeline 284
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2014 Annual magazine with “Top Universities for Professional Sales Education” listing

The Pipeline

In 2014, the number has grown to close to 100, evidence of the success of sales programs in educating the next generation of sales professionals. All this adds up to why you need to get a hold of and read the 2014 Annual magazine is housed on the Sales Education Foundation website, www.salesfoundation.org.

Education 314