SiriusDecisions Summit 2014
Pointclear
MAY 30, 2014
To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load. His point was that before a business can transform, it needs to reframe. B2B Marketing B2B Sales'
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