Remove 2015 Remove Analytics Remove Channels Remove Data
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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. Analytics/Big Data. Demand Generation/Lead Gen/Content Marketing/Nurturing.

Fashion 89
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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

They leverage their data resources — merging first- and third-party data to see where their biggest opportunities lie — and create scalable GTM strategies that connect their sales, marketing and product teams. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Hiring 100
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Artificially Intelligent Selling

Tony Hughes

Social, Mobile, Cloud and Big Data have dominated the ‘trend’ conversations in 2014, and all four will continue to gain momentum as change agents in B2B and B2C business. There are 1,000 channels but there’s nothing on. The sheer volume of content, channels and workload is killing quality.

B2C 80
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The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. However, according to Paul Koks and Online Metrics , direct traffic over 20% is a sign of incorrect Google Analytics settings. Still and all, you end up with up to

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. That’s just part of being a smart marketer today.

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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

They’re launching sales podcasts, YouTube channels and startups of their own. As the CMO and CGO at Latana (a MarTech and analytics platform) she was instrumental in raising a 36 million euro Series B funding round for her company in 2022. Full methodology details are available at the end of this article.

Hiring 130
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Through CPQ, Marketers are Creating a New Vision for Success

Cincom Smart Selling

This is important to all businesses, but especially to businesses that depend on multi-channel distribution. That requires data and analytics. CPQ is the source for the data, but how do you interpret that data? Ultimately, the data will help you answer the big questions—especially the all-important “why” questions.