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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Analytics/Big Data. Social Selling/Social Media. But Analytics and Big Data are giving us insights and abilities that were unimaginable in 1980.

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Is Working From Home Inevitable or Overrated?

Sales and Marketing Management

Media stories quoting corporate leaders indicate the WFH movement will be widespread. Nevertheless, a forecast on WFH from Global Workplace Analytics expects that those who were working remotely before the pandemic will increase their frequency long term. Peter Drucker said in the ’70s that office buildings would be like the Pyramids.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. David Sheidlower, CISO, Global Media & Advertising Firm.

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The Adapter’s Advantage Podcast: Episode 20 Featuring David Bauders

Allego

In episode 20, SPARXiQ Founder and CEO David Bauders shares how sales organizations can adapt to the new normal, the power of analytics to accelerate sales performance, and why you learn the most from your most demanding customers. Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success.

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Top Reasons Why Your Digital Agency Might Not Be Growing

BuzzBoard

Take mobile, social media, AR/VR for example. In the age of generative AI-driven sales and marketing, it’s not uncommon to hear agencies pitch social media campaigns straight out of 2015 or see project teams collaborate using messy, templatized, and ineffective bulk email chains.

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Jim Benton Joins @Chorus_ai as CEO to Accelerate Expansion

SBI

He is charged with overseeing the continued development of market-leading capabilities and scaling the platform as the business grows, like the newly announced Deal Hub and Analytics releases. Media Contact. Conversations between a business and its market are the most human, valuable, yet ignored source of data. About Chorus.

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PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]

Pointclear

This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Tactically this can be easier to do within functional groups (inside sales, paid media, etc.).

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