Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience.

Marketing 100

Marketing Retail Channels Social Media 100

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Cience

OCTOBER 5, 2020

CIENCE Technologies offers human-driven and machine-powered B2B lead generation services and solutions. Clutch is a B2B market research company that connects service providers and buyers through data and verified research. The CIENCE Orchestrated Outbound method begins with highly-accurate, bespoke research on targeted audiences.

Company 105

Company Lead Rank Top of Funnel Lead Generation 105

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. trillion, or 17% of all B2B sales , by 2023. Ecommerce platforms open the doors of your business to a global B2B audience.

B2B 40

B2B Scale Decision Maker Vendor 40

SugarCRM

JANUARY 2, 2020

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ). Magazine ).

Video 24

Video B2B Marketing SugarCRM 24

DiscoverOrg Sales

DECEMBER 4, 2017

This is in spite of the fact that most of it is created for sales and channel enablement purposes. A similarly scary statistic came from Docurated’s State of Sales Productivity 2015 study, which found that salespeople only spent 1/3 of their time actually selling. As much as 80% of marketing content goes unused by salespeople.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. Mary Shea VP Global Innovation Evangelist, Outreach Mary Shea produces thought-provoking research on the sales technology landscape, the future of buying and selling, and the importance of having diverse, equitable and inclusive B2B sales organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. Your B2B Lead Generation Sucks … 5 Reasons Why Are you looking for your B2B sales leads in all the wrong places?

Referrals 177

Referrals Channels Cold Calling Scale 177

Tony Hughes

SEPTEMBER 25, 2018

Social, Mobile, Cloud and Big Data have dominated the ‘trend’ conversations in 2014, and all four will continue to gain momentum as change agents in B2B and B2C business. There are 1,000 channels but there’s nothing on. The sheer volume of content, channels and workload is killing quality. Sales, the final frontier.

B2C 80

B2C Face-to-face Channels LinkedIn 80

Mereo

OCTOBER 29, 2020

The Opportunity for B2B Sellers Moving Forward. According to a recent Salesforce report, “State of Sales,” 60% of sellers report an increase in virtual meetings since 2015, while sellers have increased their time connecting virtually with customers at a rate three times greater than connecting in person.

Lead Rank 39

Lead Rank Revenue Opportunity B2B 39

DiscoverOrg Sales

JUNE 24, 2016

Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. In 2015, m-commerce (that’s electronic commerce conducted over cellular devices) was growing three times faster than overall e-commerce in the U.S., By the end of 2015, mobile had impacted over $1 trillion in retail sales.

Retail 133

Retail Travel Call-back Engineering 133

Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Pointclear

OCTOBER 1, 2015

That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Cience

APRIL 2, 2020

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. At that time, we had a team of 8 SDRs who actively reached out to our potential clients via multiple channels (mostly email and telephone). Conclusion.

Outbound 85

Outbound Inbound Leads Marketing Qualified Lead 85

Sales Training Connection

JUNE 23, 2014

Some 74% of B2B decision makers, for example, use LinkedIn for business reasons, while 42% use Twitter. Second, Millennials will outnumber Gen-Xers by 2015 and 75% of them use social networking versus 50% of Gen-Xers (and 30% of boomers). A new and expanding set of “superusers” who understand products extremely well.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

Sales and Marketing Management

JANUARY 16, 2019

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.

Channels 259

Channels Social Media Consumer Lead Rank 259

SugarCRM

FEBRUARY 18, 2016

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ). Magazine ).

B2B 20

B2B Video Marketing Decision Maker 20

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. In a recent SiriusDecisions study, 92% of B2B organizations said ABM is “extremely” or “very” important to their marketing efforts. ABM is “RAD” (helps with Retention, Acquisition and Development)!

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Close.io

DECEMBER 3, 2019

Why salespeople need this book : It’s one of the best cold calling books on B2B sales prospecting—for both inspiration and insights. The last update of the book came out in 2015, yet many of its research techniques remain relevant for finding information about your prospects on the web. Author : Jeb Blount Published : October 5, 2015.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

The ROI Guy

JANUARY 11, 2017

Consistently deliver – Implementing value communication and quantification, from marketing and inside sales, to channel, partner and account execs, to business consultants and value engineers. Sources: 2017 – The Year B2B Sales Reps Can Finally Sell Value?

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Cincom Smart Selling

MARCH 16, 2017

According to Implisit , the average B2B sales cycle is 102 days, with 84 of those days allocated for the lead-to-opportunity process, and 18 days for the average opportunity to close. In 2015, IDC found that almost 57 percent of B2B prospects and customers feel their sales teams are not prepared for the first meeting.

Sales Cycle 54

Sales Cycle Software Software Tools 54

The ROI Guy

FEBRUARY 23, 2015

The ability for your reps to “handle objections” is a key to achieving 2015 sales success, this according to a recent interview of Jim Ninivaggi, Sales Enablement Practice Director for SiriusDecisions. Alinean b2b selling Buyers Journey Jim Ninivaggi objections Pisello Sales Enablement SiriusDecisions Value Messaging Value Selling Why Change?

Objections 87

Objections Real Estate Face-to-face Buyer 87

Allego

MAY 11, 2018

factor increase in platform usage between 2015 and 2017, in addition to repeated recognition by industry analysts as leaders in the emerging space of sales learning and coaching technology. Mary led her presentation with statistics that established one thing in particular: modern B2B buyers act more like consumers than ever.

Hotels 54

Hotels Commence Conference Consumer 54

SugarCRM

FEBRUARY 11, 2020

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

Social Media 26

Social Media Advertising Advertising Media 26

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Nutshell

MAY 21, 2021

So you can imagine how I felt when I was unexpectedly* laid off in January 2015, just two months after my wife and I bought our first house. Ben,” he said, “you’re an experienced writer and editor, you’ve managed freelancers, you’ve managed social channels, you already have the skills for this kind of work.” Folks, I was freaked.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

MarketJoy

JULY 10, 2018

According to a 2015 Bridge Group survey of 303 B2B companies, 63% of respondents reported having created a dedicated sales development team to front-end their closing reps with qualified opportunities. The Three Primary Channels That SDRs Use to Stay on Top of Their Leads Include: .

Decision Maker 45

Decision Maker Sales Qualified Lead Telemarketing Lead Rank 45

Tenfold

SEPTEMBER 19, 2017

billion global population as of July 2015, more than 3 billion use the internet. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. B2B Enterprises and Social Selling. There are observed benefits from adopting social selling strategies, particularly for B2B enterprises.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

SugarCRM

FEBRUARY 11, 2020

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

Social Media 20

Social Media Advertising Advertising Media 20

Crunchbase

MAY 14, 2020

From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Prior to joining Mixpanel he helped build and scale Stripe’s sales organization and served as an adviser to B2B software companies at Bain & Company for over two years. Crunchbase , LinkedIn , Twitter. Megan Bowen.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Tony Hughes

FEBRUARY 22, 2018

Dear Social Seller of 2015, Now that I've got your attention I must warn you. All the same guiding principles apply to social selling so it's been my personal mandate as of late, to advance social selling into something elevated that I've dubbed Advanced Strategic B2B Social Selling. A one size fits all approach simply won't work.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Troops

AUGUST 7, 2018

B2B, B2C, retail, services—you name it, Square has customers. When a customer email comes through, Berger drops it in a “wins” channel to quickly share them with his team members. In 2015, founder Jack Dorsey announced Square was adopting economic empowerment as a new vision for the company. Square for Restaurants.

Top of Funnel 91

Top of Funnel Motivation Compensation How To 91

Pointclear

JULY 26, 2012

B2B Companies Outside High Tech Have Longer Way to Go to Reach Alignment. That’s foolish, and what it means is most B2B organizations are far behind the curve when it comes to something like mobile marketing. And we think that’s not going to carry over and be the case in business-to-business?

Lead Rank 145

Lead Rank Video Inbound Lead Scoring 145

Vengreso

JUNE 2, 2023

I have a bit of history with Dreamforce, and it started back in 2015 when I attended the event in person as a customer of Salesforce. Three days streaming live on two channels with 72 hours of content, global takeovers, and 200+ on-demand episodes. I couldn’t be more excited to be attending in person again this year.

SalesForce 59

SalesForce Hotels Conference Call-back 59

Vengreso

MARCH 22, 2022

We have helped many B2B companies create more opportunities with qualified buyers, start new sales conversations, develop effective sales strategies, improve their sales-oriented content, and optimize their presence on LinkedIn. It, however, was back in 2015. Social Media Channels.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Vengreso

MARCH 22, 2022

We have helped many B2B companies create more opportunities with qualified buyers, start new sales conversations, develop effective sales strategies, improve their sales-oriented content, and optimize their presence on LinkedIn. It, however, was back in 2015. Social Media Channels.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Hubspot Sales

MARCH 10, 2020

As recently as 2015, a sales pipeline was a rudimentary look at your ability to meet or exceed your quota on an aggregate basis. Most legacy B2B pipelines had the following stages: Lead generated — (also known as lead assigned) defined a lead that met basic criteria of a contact who had interest into the product or service.

Pipeline 105

Pipeline Lead Rank B2B Marketing Qualified Lead 105