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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

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22 Live Streaming Statistics for B2B Marketers

Zoominfo

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). User-generated short clips accounted for 51% of live video content streamed to smartphones as of 2015 ( source ). The streaming industry is estimated to reach $70.05 billion by 2021 ( source ).

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How to Gain Attention on Instagram and Boost Your Business Presence

Sales and Marketing Management

Issue Date: 2015-12-02. Teaser: Instagram has rapidly become one of the best social media marketing channels for businesses that wish to launch their digital marketing campaigns and build an engaged audience around their brand. Author: Josh MacDonald. Here are some tips on making Instagram work for your company. read more

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The Buyer Preference Evolution

Sales and Marketing Management

Issue Date: 2015-12-09. Teaser: Sales and marketing departments need to have a platform in place that allows their lead-to-revenue process to produce data-driven strategies based on clean data that can then be turned into targeted and personalized campaigns to better reach buyers. Author: Jim Hooker, President and CEO, Televerde.

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The High Cost of Winning

Sales and Marketing Management

Issue Date: 2015-01-16. Teaser: Winning the deal is always the desirable outcome in any sales campaign. Winning the deal is always the desirable outcome in any sales campaign. Author: Gary Summy. read more'

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5 Tips to Make Your Email Marketing Pitch Perfect

Sales and Marketing Management

Issue Date: 2015-05-20. Author: Campaigner Email Marketing. The folks at Campaigner Email Marketing have developed five “a-ca-mazing” tips for marketers to keep their email in tune and hit a high note with both customers and ROI. read more

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6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing Management

Issue Date: 2015-07-22. The second the original motivation for an ad campaign is forgotten, so are the goals that it seeks to achieve. The second the original motivation for an ad campaign is forgotten, so are the goals that it seeks to achieve. Author: Tuan Nguyen. read more