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Maximizing Referrals: Strategies for Turning Your Network Into a Powerful Revenue Generator

No More Cold Calling

In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. In a nutshell: With an average conversion rate of 70 percent, referrals are the number one untapped source of new business, yet they are underutilized by sales organizations.)

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B2B Lead Generation: The Best of PowerViews

Pointclear

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It’s also more than just lead generation.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Is Account-Based Marketing the Holy Grail for lead generation or a black box solution?”

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Learn How to Get the Gatekeeper on Your Side

No More Cold Calling

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The #1 reason sales teams find their job so daunting is they believe circumventing the gatekeeper is the answer to their lead generation woes. In 2015, 43.6

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

Pointclear

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Sangram Vajre, Terminus : Think of ABM as revenue generating—NOT lead generating.

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Marketing KPIs are changing. Here’s why.

Zoominfo

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.