Sales and Marketing Management

JUNE 14, 2020

Colvin presented research that shows how damaging social isolation can be, significantly increasing the risk of heart disease and stroke. In addition, the report states, there will be a significant upswing in WFH adoption by those who did not work remotely until the pandemic. Varied views. Working together is better.

Face-to-face 194

Face-to-face Policies Journal Call-back 194

Cincom Smart Selling

DECEMBER 8, 2015

As Jim Wilson points out , 56 percent of respondents to this survey that investigates the self-service economy prefer self-service solutions when researching a company, compared to 26 percent who would prefer to jump on a phone call. Well, they published reports again this year (it’s kind of their thing) and the numbers still look good.

B2C 54

B2C Call-back Consumer B2B 54

DiscoverOrg Sales

MAY 7, 2015

Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. Here is a link to the Supergraphic that will let you zoom to see all of the companies in 2015: [link] ). You can’t research what you don’t know exists.

Lead Rank 120

Lead Rank B2B Education Research 120

Increase Sales

NOVEMBER 12, 2016

What is interesting to note, the National Association of Realtors in its 2015 Danger Report stated the number one danger in residential real estate was the incompetence of real estate agents. Additionally, this sharing has saved me incredible amount of time because I do not have to research to find the best solutions.

Real Estate 156

Real Estate Journal Loyalty Facebook 156

Sales and Marketing Management

MAY 20, 2019

According to a 2015 RAND report, 69% of employers with 50 or more employees offer a wellness program. Numerous studies report the return on investment for employers is significant and clear. Research I’ve read states that can take anywhere from six to 24 months,” Merkin says. The motivation is not purely altruistic.

ROI 257

ROI Incentives Incentive Study 257

Drift

JANUARY 3, 2019

59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. Does that mean sales is an unnecessary job?

Closing 69

Closing Strategy How To Software 69

DiscoverOrg Sales

JUNE 24, 2016

You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. All in all, Forrester reports that U.S. By the end of 2015, mobile had impacted over $1 trillion in retail sales.

Retail 133

Retail Travel Call-back Engineering 133

Steven Rosen

JANUARY 22, 2018

CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. Or you can continue reading and benefit from 25 years of research in which I have learned that the best way to get the most out of your sales managers coaching is by implementing the following elements. Field Coaching Report.

Sales Coaching 273

Sales Coaching Coaching Sales Management Study 273

Steven Rosen

JANUARY 22, 2018

CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. Or you can continue reading and benefit from 25 years of research in which I have learned that the best way to get the most out of your sales managers coaching is by implementing the following elements. Field Coaching Report.

Sales Coaching 261

Sales Coaching Coaching Sales Management Study 261

Janek Performance Group

OCTOBER 4, 2022

It allows you to identify the top skills in your industry based on the title and see the change since 2015. There is no question that sales roles have changed since 2015. LinkedIn is reporting that, on average, skills have changed 25% since 2015. LinkedIn is reporting that, on average, skills have changed 25% since 2015.

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62

The ROI Guy

AUGUST 12, 2015

SiriusDecisions reports that 55% of current content spending is squandered. Qvidian) And buyers feel the same way, with 71% reporting that they were recently turned off by vendor content, and a perception that only 7% of vendor content is focused on what they care about, Value, versus a typical “Product Pitch.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). LinkedIn is the most powerful research, connection and engagement platform on the face of the planet for B2B selling.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

HeavyHitter Sales

JANUARY 18, 2014

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. .     Sales is both an art and a science.

Telecommunications 126

Telecommunications Quota Inside Sales Field Sales 126

Zoominfo

JULY 1, 2019

The Consumer Perspective on LGBTQ+ Representation in Advertising: PrideAM research shows that 60% of the general population believe it is important that people of different genders are accurately portrayed in advertising. 79% of LGBT respondents say that they enjoy funny LGBT-themed ads, according to Google’s research.

Advertising 188

Advertising Advertising Survey Scale 188

Hubspot Sales

DECEMBER 22, 2017

But first, I knew I had to do my research. Step 2: Find the person you would directly report to. Instead, I took the time to research who my future boss and/or co-workers would be. Step 3: Research the company further to better understand the culture. After researching the people, it was time to research the company.

Hiring 102

Hiring Company Hubspot Twitter 102

Selling Essentials RapidLearning Center

APRIL 12, 2022

Unfortunately, research shows that most don’t feel that sense of higher purpose. For answers to that question, let’s look at several research studies. The researchers returned a month later to see how the three groups performed over time. What can you do as a leader to create a sense of purpose? Wrzesniewski, A.

Motivation 52

Motivation Benefit Face-to-face Study 52

Sales and Marketing Management

MAY 1, 2017

In 2015 Millennials represented roughly 35 percent of the workforce, with Gen X, Baby Boomers, and the Silent Generation representing 43, 20, and 2 percent respectively. Based on our research, we have outlined the top five reasons why your sellers may choose to leave your organization.

Lead Rank 136

Lead Rank Lead Scoring Compensation Retention 136

DiscoverOrg Sales

OCTOBER 23, 2016

Compare that to Marketing tech stacks: an Econsultancy report from 2015 cited that half of the respondents were using 21 technologies in their Digital Marketing stack. Imagine being alerted the moment prospects are starting to research and consume content relevant to your solution.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

Showpad

AUGUST 10, 2018

Research shows that the number of people involved in the average B2B sale is growing and all of those people are doing more research on their own. Forrester reports that nearly three-fourths (74%) of buyers are conducting more than half their research online. Consider the stats: CEB says that an average of 6.8

Buyer 49

Buyer Face-to-face Vendor Report 49

Showpad

AUGUST 10, 2018

Research shows that the number of people involved in the average B2B sale is growing and all of those people are doing more research on their own. Forrester reports that nearly three-fourths (74%) of buyers are conducting more than half their research online. Consider the stats: CEB says that an average of 6.8

Buyer 49

Buyer Face-to-face Vendor Report 49

Increase Sales

MAY 4, 2015

A relatively new research report (April 2015) between KoMarketing Associates, Buyer Zone and the Huff Industrial Marketing, revealed credibility and trust are the two most important attributes that surfaced throughout this report. This is not surprising and has been consistent with other research.

B2B 70

B2B Marketing Face-to-face Trade Show 70

DiscoverOrg Sales

NOVEMBER 17, 2016

Check out the results of the 2015 B2B Lead Generation Trends Report, which was produced by Holger Schulze’s B2B Technology Marketing Community on LinkedIn. What are the top areas of focus within the industry? Long story short, we want to understand the pain points companies are trying to solve, and how they are solving them.

Scale 120

Scale B2B Trends Lead Rank 120

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 , part 2 , part 3 , and part 4 ).

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Cincom Smart Selling

SEPTEMBER 17, 2015

By now, a lot of you know the story: CPQ (configure-price-quote) programs are supposed to simplify processes, enable growth, increase sales, yadda yadda yadda… And good CPQ systems will do just that, which is a reason why these systems have become so “hot,” as Gartner said in a recent report.

Scale 91

Scale Engineering Call-back CRM 91

Hubspot Sales

NOVEMBER 15, 2019

You will stay in front of prospects and differentiate yourself if you do some research and get personal. You also should ensure attendees know the purpose of the meeting, along with any reports, pre-reading, or requests for materials a day or two in advance. The Importance of a Pre-Meeting Email.

Meeting 104

Meeting How To Case Study Relationals 104

Pointclear

JULY 7, 2015

According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. I ask people who work for me to do the research and report back. A key to this trend is lead scoring. I am invisible to you. This is insanity.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Pipeliner

OCTOBER 18, 2019

This finding comes from examining firms that choose to rely “less on accruals and accounting methods to boost reported earnings” and instead focus more on fundamental value drivers. Research published in the Harvard Business Review examined the outcomes across business that prioritized reinvestment and those that did not.

Coaching 72

Coaching Salary Face-to-face Policies 72

The ROI Guy

SEPTEMBER 22, 2015

A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% Last year, IDC reported that 48% of IT spending was controlled or influenced by the business (IDC). Decline in IT Spending for 2015 - [link]. IT Spending on the Decline? decline (compared to a paltry 1.6% growth in 2014).

Decision Maker 74

Decision Maker Marketing Proposal Channels 74

DiscoverOrg Sales

MAY 18, 2016

The hypothesis above is based on the research and conclusions of four leading sales trainers who shared their findings at the 2015 PipelineDeals Accelerate Sales Conference and Sales Hacker Workshop with Microsoft in Seattle, WA. Bridge the Success Gap. Desired outcomes vary by persona within large organizations.

Ideal Customer Profile 133

Ideal Customer Profile PipelineDeals Top of Funnel Buyer Persona 133

Corporate Visions

NOVEMBER 7, 2019

In 2015, an average of 5.4 Today, Gartner reports that “the typical buying group for a complex B2B solution involves six to 10 decision makers, each armed with four or five pieces of information they’ve gathered independently and must deconflict with the group.”. Our recent research on executive-level selling backs this up.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Zoominfo

MARCH 2, 2022

Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. For example, before our recent acquisition of Chorus.ai , a conversation intelligence platform that records and analyzes sales calls, ZoomInfo researched building something similar from scratch. Who will they report to? How will we communicate?

How To 100

How To Software Software Scale 100

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Source: Accenture Strategy Report. Source: Temkin Group. Let us tell you how.

Influencer 63

Influencer B2B Customer B2C 63

Showpad

SEPTEMBER 4, 2018

Buyers are increasingly relying on self-research before they contact sales reps. people in 2015. Read Showpad’s new report, Building a Better Buyer Experience. Buyers accustomed to accessing content on the go or at home and on whatever device they choose now expect the same ease in their businesses.

Prospecting 40

Prospecting B2C Analytics Buyer 40

Showpad

SEPTEMBER 4, 2018

Buyers are increasingly relying on self-research before they contact sales reps. people in 2015. Read Showpad’s new report, Building a Better Buyer Experience. Buyers accustomed to accessing content on the go or at home and on whatever device they choose now expect the same ease in their businesses.

Prospecting 40

Prospecting B2C Analytics Buyer 40

DiscoverOrg Sales

MAY 4, 2017

Get the results of our 2017 Growth Drivers Report here. Justin : That’s great, and that’s exactly what came out of this report. Get the insights from our 2017 Growth Drivers Report. Learn high-growth secrets in our 2017 Growth Drivers Report. Find out more in our 2017 Growth Drivers Report.

Company 120

Company Conversion Outbound Video 120

OpenSymmetry

FEBRUARY 2, 2016

As one Forrester Research report points out, consumers now have everything they need to know about a product and/or service right at their finger tips. European Retailers will Embrace Experimentation in 2015 forecasted by the end of 2015, online retail sales will reach €153.8

Retail 40

Retail Scale Consumer Forecasting 40

Selling Essentials RapidLearning Center

APRIL 29, 2019

McKinsey researchers found three qualities in particular that can help managers create and sustain agility on their teams: 1. The research found that agile organizations are above average in bringing in outside ideas and sharing knowledge. Assign research projects. So how do you strike the right balance? Innovation and learning.

Face-to-face 40

Face-to-face Lead Rank Lead Scoring Vendor 40