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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016.

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ABM and predictive analytics: Two nails in the B2B salesperson’s coffin?

Sales and Marketing Management

Issue Date: 2016-07-01. Teaser: Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin? Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin? Author: Scott Benedetti.

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Empower Your Small or Mid-Sized Sales Team With Better Call Analytics

Sales and Marketing Management

Issue Date: 2016-01-04. One of the best ways to gain actionable insight and visibility into inbound calls is through effective tracking and call analytics. One of the best ways to gain actionable insight and visibility into inbound calls is through effective tracking and call analytics. Author: Lance Weatherby. read more

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Self-Service Data Prep: the Secret to Fast, Accurate Sales and Marketing Analytics

Sales and Marketing Management

Issue Date: 2016-08-03. Author: Frank Moreno. Teaser: Self-service data preparation (prep) is transforming how sales and marketing analysts as well as everyday business users are acquiring, manipulating and blending data by making the process quick, easy, accurate and consistent. read more

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What Should Marketers Do Differently in 2016?

Bigtincan

[link] If marketers want to be successful in 2016 they need to be smarter about content. To be smarter about content, marketers must have access to actionable content analytics—such as what specific slides are being used with prospects throughout the […].

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CRM 2016: Stop Thinking Technology; Start Thinking Strategy

Cincom Smart Selling

And with very few exceptions, it has remained essentially the same until the last few years, when a new evolution of CRM began incorporating new devices, analytics and mobility. Manager of Microsoft’s Worldwide Industry Supply Chain, “When you incorporate analytics and BI into CRM and ERP, the acronyms no longer apply.

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What You Can Plan to Learn at Rainmaker 2016

SalesLoft

We are beyond excited for Rainmaker 2016. Analytics nerds welcome. Jean and Cristi Kaib proving that 2016 is undoubtedly the year of the phone. — Have questions about Rainmaker 2016 ? The agenda is set, the venue is prepped, and only a few tickets remain. It’s all happening, you guys. Real SDR confessions?

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