article thumbnail

The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016.

Banking 120
article thumbnail

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. However, it’s not impossible.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too.

article thumbnail

What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. Only 20% of marketers will receive formal training on analytics and customer data management. Digital marketing investment will exceed 50% of total program budget by 2016. It''s not a matter of doing the same things better.

B2B 263
article thumbnail

ZoomInfo’s 10 Most Popular Companies

Zoominfo

IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. Accenture Coming back from 2016 and 2017’s lists, Accenture comes back as one of our top ten yet again. Deloitte Deloitte ranked number one on our 2016 and 2017 lists, but was absent from our 2018 top ten. Revenue: $280.5

Company 100
article thumbnail

Fueling Sales: What Helps Top Companies Grow

Pipeliner

According to a 2016 study by McKinsey, over half of the fastest growing companies look ahead by at least a year, with 10 percent of them looking three years or more into the future. Imagine a time before e-mails or social media, or cell phones. Analytics takes much of the guesswork out of selling. Invest in Technology.

Company 98
article thumbnail

Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

There is no shortage of real estate agents getting into fights on social media, posting low-quality photos, typing in all caps, and making other generally hilarious blunders on the internet. Indulge agents do all of their own marketing, social media, and also manage most of their own sales pipelines (with the help of assistants.)