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Business Intelligence Has Changed – Welcome to the Age of Advanced Revenue Analytics

SugarCRM

My teams provided simple visualization tools from detect and alert to Big Data Analytics on Hadoop/NoSQL. And so Corvana was born in 2016 and today is now part of SugarCRM, one of the true visionaries in the customer experience (CX) space. Any tool can create thousands of reports and dashboards…but that’s a waste.

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Sales Forecasting Is Not an Oxymoron

Sales and Marketing Management

Issue Date: 2016-09-01. Teaser: Although extremely important in determining businesses’ ability to meet its revenue targets, surveys show that nearly 60 percent of sales forecasts are largely inaccurate. Author: Lisa Clark. read more

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

It’s also important to determine the lifetime value a customer brings and create loyalty efforts based on long-term revenue estimates. When new products and expanded features sync with market need, they will likely generate additional revenue from customers. Doing so may also offset declines in aging products a company sells.

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What You Can Plan to Learn at Rainmaker 2016

SalesLoft

We are beyond excited for Rainmaker 2016. With over 500+ modern revenue and tech leaders there — not to mention, Gary Vaynerchuk on keynote — this conference is going to be the one and only place for your team to learn more about all things sales development. Analytics nerds welcome. — Have questions about Rainmaker 2016

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It’s Time to Pay Marketers Based On Their Financial Impact

Sales and Marketing Management

The top priority for every marketing leader should be making every effort measurable and impactful (using the same metrics expected from sales: revenue margin and cashflow). You should look forward to the opportunity to show up in the boardroom with the analytics tying your investments to improvements in revenue, margin and cash flow.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

That’s why 2016 saw DiscoverOrg double down on non-IT datasets. These new datasets, plus 106% growth in our Marketing dataset, generated an astonishing 371% increase in non-IT contacts in 2016. In late 2016, Gartner confirmed a widely held belief that CMOs are expected to spend more on technology than CIOs in 2017.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. In my world, there are four distinct steps in conducting a lead-to-revenue assessment.

Lead Rank 100