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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Incident response tools. Cyber-attack detection technologies. Cloud security software.

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CRM 2016: Stop Thinking Technology; Start Thinking Strategy

Cincom Smart Selling

And with very few exceptions, it has remained essentially the same until the last few years, when a new evolution of CRM began incorporating new devices, analytics and mobility. Manager of Microsoft’s Worldwide Industry Supply Chain, “When you incorporate analytics and BI into CRM and ERP, the acronyms no longer apply.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Do you have access to the right tools? Do you have access to the analytics you need? Is your marketing automation tool getting the job done? Not sure where to start?

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Business Intelligence Has Changed – Welcome to the Age of Advanced Revenue Analytics

SugarCRM

It’s the devil you know; highly trained people are available for hire for excessive salaries, BI tools are all over the place, and everyone sings praises around their perceived virtues. My teams provided simple visualization tools from detect and alert to Big Data Analytics on Hadoop/NoSQL. The result? Does this sound familiar?

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Social media tools: Posting to each individual social platform may be free, but it isn’t unusual for a marketing team to implement other paid resources to streamline social efforts. 3 Ways to Measure Social Media Success in Google Analytics.

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What is LinkedIn Sales Insights? [+Could it Help Sales Teams?]

Hubspot Sales

This past February, LinkedIn rolled out LinkedIn Sales Insights — a new data analytics program that taps into LinkedIn's user base to provide relevant insight for better-informed, more pointed sales efforts. Ultimately, LinkedIn Sales Insights is a tool for data-backed customer segmentation, and its specific benefits reflect that.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

That’s why 2016 saw DiscoverOrg double down on non-IT datasets. These new datasets, plus 106% growth in our Marketing dataset, generated an astonishing 371% increase in non-IT contacts in 2016. In late 2016, Gartner confirmed a widely held belief that CMOs are expected to spend more on technology than CIOs in 2017.