Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

DiscoverOrg Sales

FEBRUARY 21, 2017

The Most Prospected To Companies” By State During the 2nd Half of 2016. With almost 50,000 sales and marketing professionals across the globe using our platform, we have access to deep insights around which companies and contacts are being prospected to the most often, and we thought the insights were pretty revealing. Don’t give up.

Company 161

Company Prospecting Direct Mail Hiring 161

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

SBI Growth

DECEMBER 25, 2013

A top trend in B2B marketing is the adoption of the Marketing Operations role. Innovative CMO and CIO pairs will throw out the rule book when it comes to IT''s support of Marketing. The best marketers will understand that "Content Marketing" does not equal "Thought Leadership".

B2B 325

B2B Enterprise Enterprise Analytics 325

Sales and Marketing Management

JULY 21, 2017

Issue Date: 2016-07-22. Author: Hila Nir. Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Organizations constantly claim to be “customer-first”; now you have a chance to put that aspiration toward your organization’s growth.

Data 250

Data ROI B2B How To 250

Sales and Marketing Management

JULY 13, 2016

Issue Date: 2016-07-01. Teaser: Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin? Hardly, but salespeople do need to internalize a new level of technical smarts and bond with their marketing counterparts. Author: Scott Benedetti. read more

Account Based Marketing 120

Account Based Marketing Analytics B2B Account 120

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

No More Cold Calling

OCTOBER 13, 2016

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant. needs us more than ever. Moreover, the U.S.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Sales and Marketing Management

APRIL 13, 2017

Author: Ian Levine, Chief Sales Officer, RO Innovation The modern B2B sales and marketing journey has evolved. In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content.

Top of Funnel 189

Top of Funnel B2B Strategy Referrals 189

Sales and Marketing Management

JANUARY 29, 2016

Issue Date: 2016-01-29. Before you decide that a wearable marketing strategy is right for your B2B efforts, there are some key questions you need to ask yourself. Before you decide that a wearable marketing strategy is right for your B2B efforts, there are some key questions you need to ask yourself. read more

Strategy 120

Strategy Marketing B2B Data 120

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Direct Marketing as a Legitimate Interest.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Credit www.gratisography.com.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Lead Rank 70

Drift

MAY 1, 2018

Let’s take a trip back in time to 2016 — the year Drift launched its very first chatbot. Just two years ago, the idea of a bot making life easier for sales reps and marketers was far-fetched at best. At the time, B2B sales and marketing was powered by automation and lead forms.

B2B 98

B2B Leads Marketing Qualified Lead Company 98

Sales and Marketing Management

DECEMBER 28, 2016

Issue Date: 2016-12-28. Author: Anna Johansson. Teaser: More than half of the nation will make goals to improve their health and wellbeing in the new year. It’s the perfect time for you to make some resolutions for your business. More than half of the nation will make goals to improve their health and wellbeing in the new year.

B2B 166

B2B Sales 166

Partners in Excellence

JULY 8, 2020

A reader asked me, “Dave, when are you publishing a book on complex B2B selling? But, the idea challenged me, if I were to write a book on complex B2B selling, what would I write, how might I create something that would have a real impact on how we engage customers and move them through their buying process. What do you think?

B2B 91

B2B ACT Construction Sales Methodology 91

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. That’s why 2016 saw DiscoverOrg double down on non-IT datasets.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Sales and Marketing Management

APRIL 24, 2017

Author: Andrea Hill, manager of innovation strategy, ReadyTalk It’s happened to all of us in sales and marketing. This approach helps product, sales and marketing leaders cultivate deeper insights into these “jobs to be done,” so they can address customers’ struggles, overcome their fears and win their business. Customers Don’t Care.

Hiring 189

Hiring B2B Demand Generation Agencies Demand Generation 189

Sales and Marketing Management

OCTOBER 24, 2016

Issue Date: 2016-10-24. Author: Rick Reynolds, CEO of AskForensics. Teaser: If you want to win more deals and retain existing accounts, be on the lookout for the early warning signs of customer dissatisfaction and create a plan of action to address issues before they cause irreversible damage to a customer relationship. read more

Account 120

Account B2B Customer 120

Zoominfo

APRIL 8, 2018

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). If content is king, consider your blog its throne.

Lead Rank 201

Lead Rank Lead Scoring Lead Generation B2B 201

SugarCRM

FEBRUARY 3, 2020

We worked with Smart Insights to understand the state of marketing automation within business. This was a follow-up to the same study that was done in 2016. How do you rate the overall effectiveness of Marketing Automation in your business? Which of these automated email marketing techniques do you use?

Survey 26

Survey Lead Rank Lead Scoring Marketing 26

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Campaigns 130

Campaigns Data Account Based Marketing Consumer 130

Pointclear

DECEMBER 8, 2016

Here is what happened on December 6, 2016 (the names have been changed to protect our client, a Fortune 200 company): Voicemail left by our business development associate forwarded by the VP Finance to the Director of Risk Management (DRM). And, together, they’re twice as effective as all other touches combined.”

Account Based Marketing 100

Account Based Marketing B2B Call-back Marketing 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! The 3 Biggest Potholes of B2B Events (And How to Steer Clear). Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Pipeliner

DECEMBER 7, 2022

Nick Verity works as a Chief Executive Officer at Cleverly, which is an Advertising & Marketing company with an estimated 18 employees; and founded in 2016. The only B2B Lead Generation Agency in the world with 700+ 5-star reviews.

LinkedIn 52

LinkedIn Leads Marketing Qualified Lead Advertising 52

SugarCRM

MARCH 4, 2016

As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. You can also check out all the marketing strategies savvy tech marketers are incorporating this year here.

Marketing 20

Marketing Trends B2B Tools 20

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior. It works for you if you can control it. Outside that – it’s a free-for-all.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Lead411

OCTOBER 31, 2018

According to a Return Path study last year, analyzing 27 Billion emails sent by Americans between May 2016 and April 2017, 55% were opened via a mobile device. Email is still a popular method to reach out because its a quick and easy way to send important documents, contracts, and additional information to advance the B2B relationship.

Channels 63

Channels B2B Face-to-face Call-back 63

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. According to the 2017 Center for Exhibition Industry Research Index Report, the fourth quarter of 2016 was yet another sign the reign of trade shows is over. an experiential marketing agency located in Missouri. .

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Pipeliner

DECEMBER 9, 2022

Nick Verity is the Chief Executive Officer of Cleverly, an Advertising & Marketing firm formed in 2016 with an estimated 18 workers. The world’s first B2B Lead Generation Agency with 700+ 5-star ratings. It is essentially content marketing. Quality B2B Leads on LinkedIn. This is not your pitch.

LinkedIn 52

LinkedIn Leads Marketing Qualified Lead Advertising 52

Zoominfo

JULY 1, 2019

In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people. 78% of surveyed LGBTQ community members agreed that they tend to support companies that support and market to the LGBTQ community ( source ). That’s less than 1% ( source ).”.

Advertising 188

Advertising Advertising Survey Scale 188

Sales and Marketing Management

SEPTEMBER 11, 2016

Issue Date: 2016-09-12. The better job B2B salespeople do in uncovering buyer needs and associated value, the more likely they’ll win the business. The better job B2B salespeople do in uncovering buyer needs and associated value, the more likely they’ll win the business. read more

Closing 120

Closing B2B Buyer 120

Bernadette McClelland

FEBRUARY 18, 2018

I was fortunate in that my husband built mine for me (Sales-Meetings.com), we were early adopters of autoresponders for newsletters and before permission marketing, my database was fairly large purely because I was speaking where-ever I could – some would say, even at the opening of an envelope. appeared on my screen. Minneapolis.

Meeting 294

Meeting B2B Sales Leadership Sports 294

Score More Sales

NOVEMBER 9, 2016

The night before the 2016 Presidential election, Gary Vaynerchuk, business mogul, investor, author, and top keynote speaker gave a keynote at INBOUND. It was a coincidence that INBOUND, a large annual marketing conference - started on election day this year. By the time the keynote began at 6PM, voting had been going on all day.

Inbound 204

Inbound Conference Marketing B2B 204