Partners in Excellence

APRIL 1, 2016

Every December, I run a major campaign raising money for Charity:Water. The campaign ran through mid March. Making A Difference In 2013: Help 1000’s Get Access… Bits And Pieces, March 12, 2016 93.2353% Of Plan It’s All About Water! I had set a goal this year of raising $8500. We ended up raising $9,535!

Campaigns 48

Campaigns Groups Conference Call-back 48

DiscoverOrg Sales

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. In Q3 2016, 42% of respondents identified this difficulty, while in Q3 2017, 45% said it was a pain point. Three areas continued to see a high average of new spend in both 2016 and 2017: Digital advertising solutions.

Trends 184

Trends Advertising Advertising Survey 184

Sales and Marketing Management

AUGUST 14, 2016

Issue Date: 2016-08-12. Teaser: Lead validation is an extremely important part of Internet marketing campaigns, but few companies take the time to do it or even realize it can be done. Lead validation is an extremely important part of Internet marketing campaigns, but few companies take the time to do it or even realize it can be done.

Leads 120

Leads Marketing Qualified Lead Closing Campaigns 120

Sales and Marketing Management

AUGUST 4, 2016

Issue Date: 2016-08-05. Teaser: Thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. Author: Blair Symes, Director of Content Marketing, DialogTech.

Marketing 149

Marketing Customer ROI Campaigns 149

Sales and Marketing Management

MARCH 18, 2016

Issue Date: 2016-03-18. Author: Campaigner Email Marketing. Teaser: March Madness-inspired insights for more productive email marketing efforts. March Madness-inspired insights for more productive email marketing efforts. read more

Email Marketing 120

Email Marketing Marketing Coaching Campaigns 120

Partners in Excellence

FEBRUARY 13, 2016

” It would be unfair, though possibly not unreasonable, to use a bad marketing campaign from and industrial products company, or a an ERP software company, or similar organizations. This campaign started yesterday: Subject: 2016 is the year for Kcd Enterprises Inc. 2016 the year of digital marketing???

Campaigns 48

Campaigns Email Marketing Marketing Enterprise 48

Increase Sales

MAY 4, 2016

Thanks to a handful of recent developments 2016 is Instagram’s year to emerge as a top-tier platform for professionals promoters. This seemingly minor change allows ad campaigns via their platform to cross both networks simultaneously. Instead of handling two different systems, marketers can holistically work with both natively.

Resources 70

Resources Marketing Facebook Social Media 70

Zoominfo

JULY 1, 2019

Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people. That’s less than 1% ( source ).”. of the British population ( source ).

Advertising 188

Advertising Advertising Survey Scale 188

DialSource

OCTOBER 1, 2018

Just this month, DialSource received the Business Intelligence Group’s BIG Award for Business and was named 2016 Product of the Year. The post DialSource Denali Named 2016 Product of the Year appeared first on DialSource. About Denali. Perhaps the distinguishing characteristic of Denali is that it is an entirely native application.

Lead Rank 28

Lead Rank Lead Scoring Fashion Microsoft 28

Zoominfo

AUGUST 30, 2022

While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. What is the GDPR?

Campaigns 130

Campaigns Data Account Based Marketing Consumer 130

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

JUNE 27, 2018

In 2016, influencer marketing surpassed print marketing ( source ). 48% of marketers plan to ramp up their budget for influencer marketing campaigns ( source ). Remember: A successful influencer marketing campaign requires extensive preparation and the right strategy. 8 Best Practices for B2B Influencer Marketing.

Influencer 202

Influencer Marketing Social Media Scale 202

Increase Sales

JANUARY 2, 2016

Sometimes these direct mail campaigns can last for a week or several months. For those selling their homes, they receive a plethora of real estate marketing messages. Here is one recent direct mail piece I received. Overall this direct mail postcard had a few pluses, but far more negatives.

Real Estate 70

Real Estate Direct Mail Marketing Decision Maker 70

Sales and Marketing Management

SEPTEMBER 14, 2017

SiriusDecisions’ 2016 State of Account-Based Marketing Study found that 27 percent of respondents invested between 11 and 30 percent of their total marketing budgets into ABM. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. Basing Marketing on Accounts.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Every aspect of the company is emphasized on social media, from lead generation campaigns to posting for new hires to funny Twitter wars with other brands to system outages updates. One issue: content can be all over the place.

Social Media 162

Social Media Media Revenue Scale 162

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 130

Social Media Media Revenue Scale 130

Zoominfo

AUGUST 14, 2018

billion spent on social marketing efforts in the United States alone in 2016 ( source ). One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign. Like any other campaign, if you don’t understand the metrics that indicate success, how do you know when you’ve achieved it?

Social Media 133

Social Media ROI Media B2B 133

Sales and Marketing Management

APRIL 16, 2017

According to the Adobe State of Create report for 2016 , a full 68 percent of U.S. For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate.

Engineering 222

Engineering Marketing ROI Face-to-face 222

Pointclear

JULY 24, 2017

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. Another way we differ from our industry brethren is that we believe a lead is not the only positive outcome of a multi-touch, multi-media, multi-cycle campaign. No testing.

Sales Qualified Lead 124

Sales Qualified Lead PointClear Lead Qualification Lead Generation 124

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. This raises the question, how often are you sending email campaigns to inaccurate or stale email addresses? Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

APRIL 8, 2018

In 2016, 36% of Fortune 500 companies had a public blog ( source ). For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today. Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive buyer journey ( source ).

Lead Rank 201

Lead Rank Lead Scoring Lead Generation B2B 201

Hubspot Sales

JANUARY 12, 2018

What is the average response rate for a direct mail campaign? In 2016, direct mail received a 5.3% How much does a direct mail campaign cost? Direct mail campaigns cost anywhere between $0.30 Looking for inspiration for your direct mail campaign? The campaign achieved a 9.7% for prospect lists.

Direct Mail 133

Direct Mail Lead Rank Campaigns B2C 133

Sales Hacker

OCTOBER 31, 2018

But it isn’t the technology that sets them apart so much as how companies focus it — by creating engaging content, intelligently consolidating and creatively using prospect data (the more granular, the better), and leveraging data science to measure campaign performance. Therefore: DO: Hire a skilled writer. DON’T: Overdo it.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

Connext Digital

JUNE 6, 2019

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. With the everyday noise online and advertisers fighting for peoples’ attention, mobile display ads now need to use creative tactics and novel methods to reach their campaign goals. Poor audience targeting.

Advertising 75

Advertising Advertising Campaigns Ideal Customer Profile 75

Salesmate

SEPTEMBER 15, 2021

Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike. As with every other marketing channel, start small, running a few different test campaigns and measure the results. Therefore, B2B social media marketing can be effective if you approach it the right way.

Social Media 98

Social Media Media B2B B2C 98

Hubspot Sales

OCTOBER 17, 2018

But even a damaging year of scandal in 2016 -- which saw them lose their founder and CEO and weather the “Delete Uber” campaign -- didn’t dilute Uber’s market share too much. Nook peaked as a $933 million per year business, but, in 2016, they reported earnings of just $146 million. million riders.

Loyalty 102

Loyalty Inbound Skype Consumer 102

The Pipeline

JANUARY 4, 2016

As we work through the haze of celebrating the new year, sales people we can count on two things; first our new goals or quotas; second a barrage of posts and articles telling us how 2016 will be different, or trends that will impact us this year. Month end, quarter end, campaign start and end, and more.

Hiring 120

Hiring Sales Cycle Fashion Buying Cycle 120

Pointclear

JULY 20, 2016

To put these numbers into perspective, in 2016 we will disposition roughly 70,000 companies on behalf of our clients. times more responsive to quality multi-touch campaigns than are junior executives. We also find that senior executives are 2.5 You should experiment with touch cycles and media mix for your solution or service.

Outsourcing Services 100

Outsourcing Services Media Strategy Sales Qualified Lead 100

Partners in Excellence

DECEMBER 23, 2015

Long time readers know that for the past few years I’ve sponsored a campaign with Charity:Water. Please take a few minutes to our Making A Difference 2015/2016 Campaign. Please contribute to your favorite cause or join us in this Charity Water Campaign. These wells provide water to thousands of people.

Campaigns 48

Campaigns Education Resources Relationals 48

Connext Digital

FEBRUARY 5, 2019

In fact, a study reveals that in-app ads are projected to triple in value in the coming years, going from $72 billion in 2016 to $201 billion in 2021. They also use this strategy for cross-channel advertising (social and email) for massive campaigns. Expanded reach. Higher click-through rates. Wrapping up.

Advertising 49

Advertising Advertising Campaigns Top of Funnel 49

Vengreso

NOVEMBER 9, 2020

Using my personal stats alone, between Jan 31 and April 2 nd 2016 we sent and/or received a total of 1,129 LinkedIn connection requests. Special Messaging Campaigns. I have spent years perfecting my formula and have found that based upon the industry by which you sell to, the percentage can go up or down. Leverage Trigger Events.

LinkedIn 132

LinkedIn Ideal Customer Profile Social Selling Referrals 132

Hubspot Sales

MAY 30, 2023

Content Assistant natively integrates with HubSpot features so users can enhance their sales and marketing campaigns. also offers team collaboration tools such as workspaces, campaign templates, and document commenting. HubSpot launched its AI Content Assistant in 2023 to save people time and help them easily create content.

Lead Rank 99

Lead Rank Hubspot Microsoft Lead Scoring 99

DiscoverOrg Sales

JANUARY 6, 2017

Nearly a year ago on Monday, January 25th, 2016, during the review of our 2016 budget at the Board meeting, one of our Board members questioned whether we were sandbagging our aggressive budget and asked CEO Henry Schuck the quintessential question on every Board’s and CEO’s mind: “How can you grow the company faster?”.

Margin 120

Margin Marketo Ideal Customer Profile SalesForce 120

Connext Digital

JUNE 6, 2019

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. With the everyday noise online and advertisers fighting for peoples’ attention, mobile display ads now need to use creative tactics and novel methods to reach their campaign goals. Poor audience targeting.

Advertising 40

Advertising Advertising Campaigns Ideal Customer Profile 40

Tenfold

JULY 18, 2017

Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. Podcast listening increased by 23 percent between 2015 and 2016. Telephone calls, networking, and meetings are all part of the direct sales process. Direct sales marketing embodies all of these strategies.

Direct Mail 75

Direct Mail Marketing Lead Rank Lead Scoring 75

Janek Performance Group

JUNE 20, 2023

For struggling organizations, the following thought must be erased: “We are one ( new hire, new product, new marketing campaign, new customer ) away from success.” Leaders’ biggest mistake is believing results can improve without a culture change. Same Culture, Same Results Professional sports teams can provide great examples.

Hiring 62

Hiring Lead Rank Sports Influencer 62

DiscoverOrg Sales

MARCH 30, 2017

In this case, sales reps can focus, uninterrupted, introductory calls and marketing campaigns that target influencers and decision makers in strategic ways. LinkedIn’s State of Sales in 2016 report finds that 62% of Millennials use sales intelligence in the pursuit of leads. No Googling required.

Data 120

Data Lead Rank Decision Maker Account Based Marketing 120