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How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. How can you avoid wasting both your and your prospects’ time and taking the risk of being permanently shut out? It is not a new problem. How did your source get their information?

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg Sales

I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. Some sales and marketing professionals excel in prospecting to companies of a certain size too – so ensuring that the right target account or inbound lead makes it to the appropriate person or team could make or break a deal. I would know.

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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

Pointclear

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. Nurturing Prospects is Not Easy, Otherwise Everyone Would Do It.

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Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Hubspot Sales

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Still think social media is for passively scanning Facebook or reading outrageous tweets?

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Learn How to Get the Gatekeeper on Your Side

No More Cold Calling

Then there’s outbound lead generation: identifying trigger events, determining relevant content to send in an email, creating messaging, preparing short videos, and networking on social media. What does that say about your team’s prospecting prowess? This does, however, explain why prospecting is so challenging for most sales teams.

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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. the Prospect has a pain worth addressing and a significant cost of “Do Nothing”. And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business.

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Is Your Online Brand Different than Your In-Person Brand?

No More Cold Calling

If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. Social media is a place to begin conversations, to begin relationships. Do you need to become a social media expert? Around one-fifth (1.39