article thumbnail

20 Best Business Books of 2017

Hubspot Sales

20 Best Business Books of 2017. One of the bits of advice we hear most from sales pros and entrepreneurs on the Sales Blog is, “ You’ve got to be reading.” Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. 20 Best Business Books of 2017.

Lead Rank 122
article thumbnail

How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020. There’s no doubt that Account-Based Marketing (ABM) is hot right now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. HubSpot Content Assistant Explore HubsSpot’s AI Content Assistant Price : Free with additional features for premium HubSpot accounts. Best for : All sizes of businesses, individuals, sales enablement, and HubSpot users.

article thumbnail

5 Ways to Stop Sending A**hole Emails

Hubspot Sales

It’s tough to send an email full of valuable blog articles when you really want to send a contract. Every time a prospect shows interest in HubSpot, we record those actions in our CRM. If you’re not using lead intelligence in 2017, you’re screwed. This email might look like: Christy, I see you’ve got blogging on the brain.

Hubspot 91
article thumbnail

The 3 Ways Experienced Sales Reps Typically Fail.

MJ Hoffman

According to HubSpot Research , the majority of salespeople with five-plus years of experience say that when they find something works, they don’t change it. However, in 2017 email subject lines have a different purpose. This blog originally appeared on Jeff’s Hubspot Blog in 2017. That’s an issue.

article thumbnail

The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. In late 2017, we used different domains for email and website. Early in 2018, our CMO began tracking the inbound leads (and converted clients) in HubSpot.

article thumbnail

How to Give Prospects a Delightful B2B Sales Experience

Hubspot Sales

According to HubSpot research , for consumers the word most commonly associated with salespeople is "pushy." Keep track of every interaction your customer has with your company ( HubSpot CRM is incredibly useful for this). Do they prefer watching videos or reading blog posts? How can I make it easy for you?".

B2B 85