DiscoverOrg Sales

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. In Q3 2016, 42% of respondents identified this difficulty, while in Q3 2017, 45% said it was a pain point.

Trends 184

Trends Advertising Advertising Survey 184

Sales and Marketing Management

FEBRUARY 23, 2017

Issue Date: 2017-02-24. Teaser: No matter how abstract or technical machine learning might seem, understanding how to apply data-driven technology to enhance your marketing campaigns is something that modern marketers must become familiar with. Author: Jason Lark. Here’s what you need to focus on to get the right results.

Marketing 149

Marketing Campaigns Data How To 149

SMEI

JANUARY 24, 2023

Here are some examples of shame marketing campaigns: 1. Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. Victoria's Secret Perfect Body Campaign 2. The campaign was widely panned, with a petition against it gaining over 100,000 signatures.

Loyalty 104

Loyalty Marketing Lead Rank Face-to-face 104

Your Sales Management Guru

NOVEMBER 21, 2016

Now is the Time to Build Your Pipeline for 2017. HINT: This marketing campaign idea could incorporate messaging from your vendors utilizing their marketing materials, email campaigns, telephone scripts and partner involvement, if their marketing website allows you to download quality tools.

Pipeline 40

Pipeline Ideal Customer Profile Direct Mail Campaigns 40

Zoominfo

OCTOBER 22, 2019

billion in 2017. Instant optimization Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns. Segment campaigns: As discussed above, one of the primary benefits of programmatic is its ability to hyper-target audiences. By 2019, it is projected that around 80 percent of U.S.

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Hubspot Sales

NOVEMBER 3, 2017

The fastest way to modernize your outreach is by implementing short, direct, and personalized email campaigns. Start with a strong email marketing strategy. Formal, impersonal letters no longer do the trick. To help you get started, here are 10 real estate email templates that will usher your communication into the digital age.

Real Estate 142

Real Estate Up-Sell Follow-up Retention 142

Sales and Marketing Management

JULY 16, 2017

As you begin creating a system for a customer email campaign, it can be confusing to manage an accurate list without a substantial time commitment at first, especially if you are a new business. An example of this would be “Current Customers – 7/1/2017”. Suitable For Other Lists.

Customer 195

Customer Campaigns Email Marketing Data 195

Pointclear

NOVEMBER 13, 2017

To put these numbers into perspective, in 2017 we will complete over 500,000 touches to disposition roughly 50,000 companies on behalf of our clients. times more responsive to quality multi-touch campaigns than are junior executives. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—well-qualified leads.

Media 266

Media PointClear Sales Qualified Lead Direct Mail 266

Sales Result

JULY 12, 2017

In our 2017 summer blog series 8 Weekly Projects to Stay on Track During a Summer Slump , we'll be sharing weekly ideas and suggested activities for sales leaders to keep themselves and their team productive in the typically slower summer months.

Campaigns 45

Campaigns B2B Sales Sales Tools 45

Partners in Excellence

MARCH 5, 2017

Charity Water : Every year, I start a campaign for Charity Water in December, it runs through the end of March. This year’s campaign is another record breaker. My goal is to reach $10K in this campaign (making the collective total for campaigns over $50K). I have a stretch goal of $15K.

Campaigns 48

Campaigns Face-to-face ACT Up-Sell 48

Zoominfo

JULY 1, 2019

Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Annual viewership of LGBT content on YouTube grew 76% in 2016 and is expected to reach nearly 5B views in 2017 ( source ).

Advertising 188

Advertising Advertising Survey Scale 188

Zoominfo

JULY 17, 2018

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). On average, webinars are more cost-effective than the average marketing campaign. Analyze your registration page, your marketing campaigns, your automated reminders, and other promotions to make any necessary adjustments.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JULY 22, 2018

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). 21% of marketers cite lack of understanding how to develop multichannel marketing campaigns as a major barrier to implementing multichannel marketing ( source ). Multichannel Marketing Challenges.

Marketing 189

Marketing Retail Channels Social Media 189

Connext Digital

OCTOBER 9, 2019

Thus, developing an effective and well-tuned marketing strategy is crucial in executing successful campaigns. Even so, something as simple as a campaign hashtag—an important tag to help your audience find your content easily—can make or break a message. This served as one of the biggest marketing fails of 2017.

Marketing 92

Marketing Social Media Campaigns Twitter 92

MarketJoy

AUGUST 6, 2020

Inside sales and remote sales teams have continued to rise to just under 30% of the universal salesforce, according to 2017 research from InsideSales.com. In 2018, Gartner predicted, “by 2022, two-thirds of all customer experience projects will make use of IT, up from 50 percent in 2017.” Omnichannel.

Lead Generation 105

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 105

Sales and Marketing Management

SEPTEMBER 26, 2018

That’s why email campaigns that just a few years ago would look perfectly reasonable today qualify as borderline-spam. This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. . According to Marketing Insider Group , 78 percent of U.S.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

Partners in Excellence

DECEMBER 22, 2017

I’ve been running annual campaigns to raise money for about 4 years. Once again, I’m asking you to contribute to Making A Difference 2017/2018. Our past campaigns have proven this. Please consider contributing to Making A Difference 2017/2018. No amount is too small or too large.

Face-to-face 52

Face-to-face Campaigns ACT Education 52

The ROI Guy

DECEMBER 13, 2016

One example of this success: ADP worked with Alinean to implement an interactive content fueled campaign, the HCM Challenge. Prior to launching this campaign, ADP was challenged to elevate buyers to think about ADP beyond payroll and as a full HCM management provider.

Lead Rank 45

Lead Rank Lead Scoring Decision Maker Sales Qualified Lead 45

Sales and Marketing Management

OCTOBER 29, 2018

Example : This video by Gavin Bell , a Scotland-based Facebook Ads specialist, features 14 minutes of Gavin explaining how viewers can create and launch a Facebook ad campaign. The video opens with a screenshot of Gavin’s Facebook page which disappears after 40 seconds or so.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

InsightSquared

MARCH 27, 2019

Let’s say Jane Smith comes to a conference you’re sponsoring in 2017. but the model you choose should depend on what the objectives of your campaigns are. With a fluid marketing model, you’re opening yourself up to have rich insights into which campaigns are influencing the bottom line of your business. Accelerating deal cycles?

Lead Rank 90

Lead Rank Marketing Sales Qualified Lead Conference 90

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. This raises the question, how often are you sending email campaigns to inaccurate or stale email addresses? Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Hubspot Sales

MAY 19, 2020

On the other hand, picking target accounts correctly is critical to the success of ABM campaigns. The first (and most critical) step to picking target accounts is to start with your campaign goals: What is the business objective that closing these target accounts would help achieve? What’s not to like? Identify your goals.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profile Hubspot Account 111

Connext Digital

NOVEMBER 19, 2018

billion mobile phone users around the world in 2017, with the number expected to rise to 5 billion by 2019. There are many types of mobile ads that you can use depending on your customers’ information and the nature of your campaign. million in sales were generated in China from banner ads in 2017. Banner Advertisement.

Advertising 66

Advertising Advertising Social Media How To 66

Zoominfo

DECEMBER 5, 2019

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). 21% of marketers cite lack of understanding how to develop multichannel marketing campaigns as a major barrier to implementing multichannel marketing ( source ). for weak omni-channel companies.

Marketing 100

Marketing Retail Channels Social Media 100

Sales and Marketing Management

MAY 18, 2018

Support more elaborate events with smaller, related experiences such as games, social campaigns or rewards programs to ensure the personal connection. Whether you’re planning a group or an individual immersive experience, it should be purposeful and personalized, and ultimately tie back to your products or services.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

OCTOBER 9, 2018

While B2C organizations such as Apple and Amazon have been quick to climb aboard the AI train, businesses in the B2B realm have been a bit more hesitant; as of 2017, only 10% of B2B companies are incorporating AI into their marketing technology stack ( source ). That’s right; you were aided by AI. So, what’s the problem? Better Insight.

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

Appbuddy

APRIL 7, 2022

However, few email marketers fully understand how AI works or how the technology can improve their campaigns. . Email personalization is no longer a nice-to-have for marketing campaigns—it’s a must. Think of how Netflix uses account activity to personalize email campaigns. In 2022, this doesn’t fly.

Segment 52

Segment Campaigns Lead Rank Email Marketing 52

Sales Hacker

MARCH 5, 2021

Account-based sales is effective because it focuses on targeting a group of qualified prospects with personalized campaigns instead of offering a generic message to a vague audience. In a 2017 Openprise survey , only half of the respondents reported using third-party data to identify new accounts.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

Zoominfo

OCTOBER 2, 2018

And the adoption is of these technologies is growing; an additional 20% have plans to invest in SFA and enterprise marketing automation solutions in 2017 ( source ). Marketing automation helps to realize this goal through capabilities that trigger nurture campaigns based on a lead’s behavior and demographic and firmographic details.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Zoominfo

AUGUST 11, 2019

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). On average, B2B webinars are more cost-effective than the average marketing campaign. Analyze your registration page, your marketing campaigns, your automated reminders, and other promotions to make any necessary adjustments.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

DiscoverOrg Sales

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Read our 2017 Growth Drivers Report: What Does it Take to be a High-Growth Company? Want to learn more?

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

SBI

MARCH 26, 2019

Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Industry News. Sales Enablement. Industry News.

Sales Enablement 85

Sales Enablement SAP Marketo Sales Qualified Lead 85

DiscoverOrg Sales

JANUARY 29, 2019

That’s 27% more unique technologies than 2017.). Step 2: Run targeted displacement campaigns for closed-lost accounts. Work with Marketing to develop programs: Create a targeted email drip campaign to keep your company top of mind. A startup can form an ICP, identify accounts, and launch an ABM campaign.

Ideal Customer Profile 202

Ideal Customer Profile Lead Rank Lead Scoring How To 202

Zoominfo

MAY 21, 2020

On Tue, Dec 5, 2017 at 7:11 AM, Joshua Sutton <joshua.sutton@mail.discoverorg.io> wrote: Subject: Fishing in Oregon (DiscoverOrg) Hey Matt, It’s only right I start off this note with two questions that came to mind while doing some research; 1) Have you done any fishing in Oregon? That’s all he needed to know to reach out.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Sales Hacker

OCTOBER 31, 2018

But it isn’t the technology that sets them apart so much as how companies focus it — by creating engaging content, intelligently consolidating and creatively using prospect data (the more granular, the better), and leveraging data science to measure campaign performance. Therefore: DO: Hire a skilled writer. Use data to your advantage.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

Sales and Marketing Management

JULY 26, 2017

Online retail is expected to grow 8 to 12 percent in 2017 — three times higher than the growth rate of retail overall. We don’t have two months to design a campaign anymore,” Silver says. “If Here are some startling statistics that put our infatuation with technology and mobile devices in perspective: 40 percent of U.S.

Incentives 209

Incentives Incentive Retail Loyalty 209

BuzzBoard

FEBRUARY 27, 2024

To adopt hyper-personalization, your business needs a paradigm shift from broad marketing strategies toward concentrated, individualized campaigns. Netflix, for example, saved $1 billion in 2017 using hyper-personalization to curb customer attrition.

Ideal Customer Profile 52

Ideal Customer Profile How To Loyalty Maximizer 52