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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Note that there are three groups of prospects that benefit from nurturing: 1.

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The Salesperson’s Guide to Social Media: Facebook

LevelEleven

This article is the third installment in The Sales Person’s Guide to Social Media blog series. What’s more, according to a 2017 report by HubSpot , salespeople have more success connecting with prospects on Facebook than on LinkedIn. Join Topical Facebook Groups & Events. Join relevant groups to find leads.

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6 Predictions for Sales Software in 2017

SalesLoft

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? Social Media. 2016 saw continued growth for time spent on social media. Let’s take a closer look.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. Engaged customers are more likely to share positive experiences on social media. The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media.

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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

41% of those surveyed in the LGBTQ+ community stated that advertisements in LGBTQ+ print and media had a greater impact than advertisements in non-LGBTQ+ print and media ( source ). Annual viewership of LGBT content on YouTube grew 76% in 2016 and is expected to reach nearly 5B views in 2017 ( source ).

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The Beginner’s Guide to Marketing for Financial Advisors

Zoominfo

Questions like these will help you narrow down the right group of people who will benefit most from your expertise. Be active on social media. Due to the stringent compliance requirements for financial advisors, many choose to opt out of creating any social media accounts for their business. Build a brand as a thought leader.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #7: From Chaos to Kickass

Pointclear

Three things: Agree on your market, media and message. A group to nurture leads until they are sales-ready; and to take opportunities back if sales cannot gain traction for one reason or another. Here are three steps to follow to make your sales and marketing teams achieve kickass results. Not 50 things. Measure what matters.