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B2B Sales Trends for 2018

Pipeliner

If you want to perform at your highest level in 2018, you can’t ignore the following trends. If you want to succeed in 2018, the odds are you need to know how to collaborate, manage and be managed by millennials,” says Mikko Honkanen of Vainu. “If B2C salespeople and marketers have focused on customer experience for years.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164
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July 2018 B2B Blog Post Round-Up

Zoominfo

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” 6 Ways to Be a Better B2B Designer. And that’s a wrap for this month’s B2B blog post round-up.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

What can we actually expect from AI in the sales and marketing technology in 2018? ” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today. This could not be farther from the truth – especially in B2B applications.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). billion in 2018 ( source ). While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1.

B2B 154
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B2B Programmatic Advertising for Beginners

Zoominfo

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you.

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Customers Await Recharged Sellers

Zoominfo

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. .

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