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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running That’s a question all enterprise marketing leaders must ask themselves as they head into this new year, develop a new plan and set new goals. running marketing, or doing marketing?

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2018 Prediction #1: ? of Enterprises Will Choose Customer Experience Stacks over CRM

Zendesk Sell

In fact, we’ve been shining up our crystal ball , and we’re predicting that in 2018, ⅕ of enterprise companies evaluating CRM will opt for an integrated customer experience stack instead. Do you see it giving CRM a run for its money in 2018? What do you think of the new customer experience stack? Why or why not?

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. For sellers, context is everything. FinancialServices. Insurance. ITServices.

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SBI’s September 2018 CSO Newsletter

SBI Growth

Leveraging Enterprise Sales Expertise to Accelerate out of the Start-Up Phase Ryan Mang, CRO of Axial, demonstrates how an enterprise sales leader brings the best of the enterprise to a fast-growing tech company… The Account Manager Position is an Endangered Species Customer.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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The Top Marketing Tools Guide of 2018

SBI

And Customer Engagement systems like Modus Engagement’s Enterprise Buyer Engagement platform (whew, that’s a lot of engagement). Our Top Marketing Tools of 2018 Guide is an easy, breezy way to get the gist of what each solution does, and you can even watch a quick video on each one. Of course not!

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B2B Sales Trends for 2018

Pipeliner

If you want to perform at your highest level in 2018, you can’t ignore the following trends. If you want to succeed in 2018, the odds are you need to know how to collaborate, manage and be managed by millennials,” says Mikko Honkanen of Vainu. “If The Growing Impact of Millennials. “If Account-Based Selling Continues Its Return.

Trends 105