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8 Sales Enablement Predictions for 2018

Sales and Marketing Management

As sales organizations look to succeed in 2018 and beyond, they need to stay abreast of important trends that will impact how – and how successfully – their reps sell. In 2018, we’ll see technology fill in some gaps, to guide and augment what sales managers do. In the meantime, best wishes for a prosperous 2018!

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. For sellers, context is everything. FinancialServices. Insurance. ITServices.

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May 2018 B2B Blog Post Round-Up

Zoominfo

4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. Then we’ll provide you with some real-world examples of successful data-driven marketing. 7 Sales Metrics to Track in 2018. Let’s get into it!

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

During this Webinar, you will: Hear real-world examples of sales optimization based on data from connected devices. August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT. Dive into details on how this works in practice. Come away with actionable insights for your entire sales cycle.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

And we’ve got examples. When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. What Is A BASHO Email?

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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. For example, newer social platforms like Snapchat and Instagram may not seem like the place to find candidates– but they can be effective recruiting channels if you use them correctly.

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