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2020 – An Emotional Slingshot

The Pipeline

Add to that most face the strain of having to salvage what is left of 2020. All this should make the rest of 2020 an emotional slingshot, especially for the unprepared. As sellers, we have had to deal with the combined force of Status Quo buyers with their mantra of “Good Enough.” How’s The Family. Good Enough. Catching Up.

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What is Buyer Intent Data? A Guide for 2020

Zoominfo

The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web.

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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

You could be vulnerable if you’re not sharpening your sales skills and honing the tactics that will help you succeed in 2020. million B2B reps currently selling, as many as 1 million could be gone by 2020. Here are eight tactics and techniques that can help you meet your 2020 sales goals. Make 2020 a year of personal bests.

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Why You Should STOP Cold Calling Immediately (2020 Update)

No More Cold Calling

The sales world has changed, our buyers have changed, and their preferred modes of communication has changed. In the digital world of today, where roughly two-thirds of the B2B buyers make their decision via online content, the rules of sales prospecting have changed. STOP Cold Calling. Want to succeed in sales?

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Done right, they are stealthy value-providers that buyers gravitate toward through pre-established brand trust. 2020: The year of product expansion?

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5 Ways to Adapt to Buyer Behavior in 2020

Hubspot Sales

It means recognizing that the way your customer buys from you no longer fits into a convenient one-size-fits-all buyer journey. In today’s market, reviews and word of mouth referrals are the fuel for growth, with 84% of buyers now kick off their buying process with a referral. This is what modern buyers expect.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.