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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? Q: Can you explain your approach to prioritizing and managing the product roadmap at Act!? Q: What is Act!’s In the last year, the Act!

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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

Generic content just doesn’t cut it with the modern-day buyer, seller or tenant, especially when they’ve got plenty of options to choose from. The right CRM system will collect valuable customer information and provide detailed analytics about your marketing efforts and customer behaviors. For instance, Act!

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Buyer Enablement: Definitions, Examples, and Best Practices

Highspot

To navigate these murky waters, salespeople are increasingly relying on the concept of buyer enablement – a sales approach that makes it easier than ever for buyers to champion your product, so reps can close new business. What are the four types of buyers. How do you engage a B2B buyer? What Is Buyer Enablement?

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Convert Consistently with Customs and Connections: Buyer Behavior & Tribes

SalesProInsider

Most of us have realized that there are differences in people’s ways of acting, the information that’s important to them, and the style in which they approach things. In sales, or in customer service, we have a short period of time to identify certain customs important to buyers. Customs are not personality. Word choice.

Buyer 62
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How to turn sales analytics data into actionable insights for your sales team

Close.io

From a performance management perspective, CRM reporting and sales analytics data can help you identify the best-performing reps and the opportunities they've closed. One of the other benefits offered by sales analytics is a deeper understanding of what resonates with your target audience. Identify star performers & benchmarks.

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[STUDY] Bridging the Great B2B Vendor-Buyer Divide

DiscoverOrg Sales

In a perfect world , the B2B buyer-vendor relationship is mutually beneficial – and most of the time, it is. So why don’t buyers like salespeople? Get the entire FREE study: 30 Ways to Get Inside the Mind of Your Target Buyer. Differences in communication style and personality alienate buyers. They are too pushy.

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Overcoming Buyer Apathy: Using the Five Buyer Personas to Close More Sales

Miller Heiman Group

In most cases, sellers lose deals because they don’t make the right connection with the buyer, leading to buyer apathy, indecision and stalled progress. Often, this happens because sellers have simply taken the wrong approach: one that doesn’t speak to their particular buyer. The Five Buyer Personas You’ll Encounter.