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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? This has clearly benefited customers, but also those of us trying to deliver solutions with a high confidence in product/market fit upon completion of all that work.

ACT 52
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5 Ways Corporate Values Benefit Your Company

Sales and Marketing Management

Maybe your organization isn’t acting like one unit because no one has ever told them how to act. If we’re all operating under the same set of standards towards a common mission, it will create unity. You’d be surprised at the clarity that’s created when you tell everyone what you expect of them.

Company 317
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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. High unsubscribe rates act as a red flag in email marketing. Source: Campaign Monitor. You can engage prospects throughout the customer life cycle.

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3 Key Benefits of Using Webforms for Your Business

Act!

Seamlessly integrated with Act! Link2forms+ seamlessly integrates with Act!, Schedule follow-up activities automatically upon form submission Create opportunities in Act! Automatically Assign form submission contacts to new or pre-existing Act! Automatically Assign form submission contacts to new or pre-existing Act!

Benefit 52
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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Do Your Communications Encourage Your Audience to Act?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do Your Communications Encourage Your Audience to Act? Therefore, do your communications encourage your audience to act as you desire? The Result : Ignoring and refusing to fix a situation will benefit no one.

ACT 78
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The 5 Acts Of Winning Sales Demo Scripts + Examples

Gong.io

These are the 5 “acts” that winning sales demo scripts follow PLUS 5 examples to follow as you build out your script. Act 1: The Contextual Overview. The stakes are obvious: the current pain and potential benefits are spelled out. Act 2: The “Upside-Down” Demo. That means: Faster deal cycles. Better win rates.

ACT 109