Anthony Cole Training

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The Truth About Sales People #2 - They Need To Change Their Focus

Anthony Cole Training

The selling process is one of: 1) making contact with a potentially interested buyer, 2) finding out what they want, 3) why they want it, 4) how much money they have to get what they want 5) discussing and agreeing on the decision making process to get what they want and THEN, and only then, 6) presenting your product or solution.

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"American Icon" Has It Right for Sales Managers

Anthony Cole Training

I stopped reading, highlighted the passage and made the following note: “This pertains to sales managers and sales professionals in their relationship AND should also be applied to sales professionals and buyer relationships!”. How does this fit in sales and sales management? I have a couple of thoughts.

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Lunch and Learn - 12 Sales Lessons from Rich Ambrose

Anthony Cole Training

In our Effective Selling Systtem approach to selling that means: 1) the prospect has a compelling reason to act or make a change, 2) they have the money, time and resources to invest and 3) you have clarity regarding their decision making process. The idea is that the buyer is looking for consistency between the promise and the deliverable.

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The Truth About Sales People #2 - Their Sales Approach is Not Remarkable

Anthony Cole Training

An effective selling process consists of: 1) making contact with a potentially interested buyer, 2) finding out what they want, 3) why they want it, 4) how much money they have to get what they want, 5) discussing and agreeing on the decision making process to get what they want and THEN, and only then, 6) presenting your product or solution.

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New Car Sales - We're Different - We have the KEYS

Anthony Cole Training

Don’t look, sound, act…). So much of what the seller used to do is now being done by the buyer on the internet before they ever call you, step into your showroom, or go to your website. Do they look, act and sound like all other sales people? It takes a strong self-image to stay out of that trap! No, not anymore.

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#9 Sales Solution - Presenting - 10 Critical Components

Anthony Cole Training

Review where youve been, why you are there (to solve problems, make pains go away, take care of the compelling reason to act). Rehearse - No matter who you present to, you must be prepared for buyers remorse. Review - Before you begin the presentation - review. Let Them Start. They dont get that until they decide.

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