Pipeliner

article thumbnail

Sell Smarter, Not Harder: Simplifying the Sales Process (video)

Pipeliner

John emphasizes that while buyers are empowered by online research, they often feel lost in the sea of information. Salespeople can step in and provide clarity, acting as trusted advisors. Bob further emphasizes this shift, noting that despite information access, customers still crave guidance and reassurance.

article thumbnail

? Sell Smarter, Not Harder: Simplifying the Sales Process

Pipeliner

Today’s buyers are bombarded with information, making clear communication crucial. Buyers crave more than information; they desire genuine connections and expert advice. Buyers crave more than information; they desire genuine connections and expert advice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Fundamental Error of Approach in Today’s Sales

Pipeliner

Today this has resulted in the use of an “ideal buyer persona” model in sales (a buyer type which responds the exact same way every time). In short, people do not behave consistently—they can act on impulse, make (and even repeat) mistakes, and be extremely fickle. Entry Into Sales—”The Ideal Buyer”.

Hiring 97
article thumbnail

The Most Effective Framework for B2B Growth (video)

Pipeliner

Without a clear understanding of their vision, branding, audience, and data, these companies often find themselves lost in a sea of random marketing acts. Austin explained that this phase involves identifying how to attract, convert, close, and delight each buyer persona.

B2B 64
article thumbnail

Business Ethics and Sustainability

Pipeliner

We all know how upsetting that can be as a buyer. Another deeply rooted principle of humanity is that of altruism, which means performing a good act without expecting anything in return. In ancient times, a traveling merchant had to be careful not to cheat or betray a buyer because it could mean the seller’s life.

article thumbnail

Team Buying in Virtual Selling – Excuse or Opportunity?

Pipeliner

Consider the dictionary definition of “behavior” – the way in which a person acts in response to a particular situation. Especially with major accounts, you face buyer networks with individuals from throughout the organization, each bringing their different perspectives to the buying process. A powerful and impactful insight.

article thumbnail

Be Your Own Detective in Major Account Pursuits

Pipeliner

As is true of so much in selling, it’s all about pain – the driving force in causing prospects to act. Challenges like long sales cycles, wide buyer networks and the significant investments required in enterprise pursuits all create problems not encountered with smaller accounts. But what about us as salespeople?

Account 98