SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? If we are in the middle of a restrictive communication privacy era, how does that affect sales peoples’ abilities to reach out to new prospects and buyers?

Policies 73

Policies ACT Hiring Face-to-face 73

SBI Growth

NOVEMBER 27, 2012

75% of B2B buyers anticipate that social media will likely influence a future purchase. This can provide further insight into what motivates prospects to act. Just ask Eloqua. One way to leverage your AEs in this way is via Social Media. 65% of B2B organizations are already utilizing social media and “social selling”.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

InsightSquared

APRIL 12, 2018

Proving that a particular activity caused the buyer to make a decision to purchase is hard to do. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. Like my competitors, I too struggled with building effective reporting for marketers.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker

DECEMBER 1, 2020

The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Jake is the president of MetaCX, the pioneer in a new outcomes-based approach for managing the customer life cycle by transforming how suppliers and buyers collaborate and win together. So in your words, what is MetaCX? What do you all do?

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

LeadFuze

MAY 11, 2021

B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. This can be an educated buyer or someone looking to buy a product to make their life easier and less complicated. You can use a tool such as Eloqua to set up your customer journey map.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Buyers are not looking to be “sold to”. They are looking for someone to bring expertise and insight.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson. Buyers are in that ‘homework phase’ of whittling down their list,” Bryerton says “And so you miss out on a lot of opportunities that you didn’t even know you were even in the game for!

Intent Data 162

Intent Data Strategy Hiring Marketo 162