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All That’s Changed Is Their Objectives

The Pipeline

The skill or opportunity is in knowing the most critical objectives a set of buyers may have at a given time. But the virus has created a rare commonality, causing the market to behave in a more monolithic fashion. But much like our preparedness for the virus, those who acted early and with conviction won the war. Trickle Down.

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Sales Pollution (#video)

The Pipeline

Words set expectations for buyers, and they impact the way sellers act and execute their sale. As in other parts of life certain words have meaning in some context while not in others, words become fashionable, and then become over used. Here is what I mean: What’s in Your Pipeline? Tibor Shanto.

Video 282
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Making Sales in 2021 and Beyond

Sales and Marketing Management

However, reports show more than three-quarters of buyers and sellers favor remote human engagement over face-to-face interactions and only 20% of B2B buyers say they hope to return to in-person sales, meaning remote selling may continue well past 2020. When consumers and buyers are stressed, the status quo bias is heightened.

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Why “Value Propositions” Are Useless

The Pipeline

It’s 2014, by now I assume you are no longer relying on Palm Pilot, going to Blockbuster for your in-home movie entertainment, so why are you still relying “value propositions” in the hope of engaging with potential buyers and winning clients? the act of offering or suggesting something to be considered, accepted, adopted, or done.

Fashion 292
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Putting Differentiated Value in B2B Value Calculators

Mereo

A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real worth to a buyer. This is more than a flashy trick; this can motivate your buyers to act. What issues are your buyers trying to overcome? The Mereo Approach: B2B Value Engineering 2.

B2B 81
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Deliver RICH Virtual Content: Part IV — Is your content supported by proof?

Mereo

In a “Seek to Serve, Not to Sell ” fashion, sellers must put their prospect at the center of a sales conversation rather than pitching a product. Most buyers come from a place of doubt. However, as many as 78% of executive buyers claim that salespeople do not have relevant client examples to share.

Fashion 73
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The ‘mom jeans’ of sales tactics: 3 old-school strategies that still work

Nutshell

Fashion works in cycles. Nearly every fashion-forward retailer sells their version of the mom jean. History has proven that nothing inspires buyers more than all-caps and overuse of exclamation points. But if you can communicate urgency (without yelling at potential buyers) your sales will flourish. Now-or-never.