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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? Q: Can you explain your approach to prioritizing and managing the product roadmap at Act!? Q: What is Act!’s

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

Buyer 209
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More Information ? Better Informed

The Pipeline

Further, they shared a couple of “big reveals”; one was that “buyers” will go to the web and the social web long before they will “call a sales person or company”, in fact completing over 60% of the buy cycle. The second, is mistaking data with information, and information with knowledge and action. What’s in Your Pipeline?

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The Age of the AI-Powered Buyer: 4 Big Shifts Sales Teams Must Know About [Data]

Hubspot Sales

We've entered, what I call, "The Age of the AI-powered buyer." They rely much less on sales pros to gather information. With that summary, let's take a look at the 4 big things sales pros need to know about what to expect in The Age of the AI-Powered Buyer.

Buyer 101
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Buyer Personas and Perception

Janek Performance Group

Does your sales approach take buyer personas into consideration? In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance. Sales professionals should seek to clarify the buyer’s value perspective.

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Make Your Content Impossible to Ignore

Sales and Marketing Management

Author: Carmen Simon People act on what they remember, not what they forget. Studies show that in the process of making a decision, your brain predicts the rewards of a choice based on past memories, and then uses that information to make the most favorable decision. Simply put: Your brain is a prediction engine. No rewards, no action.

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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot's Sales Director

Hubspot Sales

But you can overdo it — acting overly excited or eager makes you seem juvenile. Talk like a businessperson, but don’t assume deep knowledge or expertise in your buyers' industry. In B2B sales, an executive sponsor is a high-level employee on the seller’s side who can provide guidance, expertise, or education to buyers.

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