Sales Training Connection

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Medical sales – transformational changes demand sales strategy shifts

Sales Training Connection

A second trend is new medical technologies relates to the continuum of care. Increasingly, new technologies are being developed to work across an integrated continuum of care – a strategy supported by the Affordable Care Act and Accountable Care Organizations (ACOs). How do these transformational changes impact sales?

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Drive sales innovation by bottom up entrepreneurialism

Sales Training Connection

A good case in point is the health care market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. Here are five key findings that related well to Sales: Nine in 10 respondents say an entrepreneurial attitude can lead to new ideas that promote growth in a tough economy.

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MedTech sales – the declining advantage of superior technology

Sales Training Connection

As the future unfolds, the Affordable Care Act and other social and economic changes will significantly reduce hospital reimbursements. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. Buying Process. ©2014 Sales Momentum ®.

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Lead identification – exploring where success beings

Sales Training Connection

When obtaining a reference from an existing customer contact there is a balancing act to keep in mind. Because of a previous implementation, a sales person, technical support staffer, or sales manager from another division of your company may know a customer who has an interest in an area directly related to your product portfolio.

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New business from existing business is smart business

Sales Training Connection

Observe what is happening in overall ongoing expense management and related capital budgeting. Think about leveraging literature, speeches, research, stories you’ve heard that relate to the customer’s agenda or you know are of particular interest to the individual. Implementing new ideas and acquiring new capabilities cost money.

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Transitioning to sales manager – a rubicon moment

Sales Training Connection

Then then identify what “needs fixing” in order to meet your goals, prioritize which ones to address and act on them one by one. All sales managers get a tremendous amount of internal requests from top management related to answering ever-popular questions such as: Are you meeting your sales figures? Be a filter not a funnel.