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ActiveConversion: New Features Impress

SBI

Recently, ActiveConversion announced additional features and interface enhancements to its marketing automation solution. We’ve been following ActiveConversion for several years and have always considered it to be a solid product. ActiveConversion offers a great balance of affordability, functionality, and ease-of-use.

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To Manage Sales You Must Manage Sales Leads

Pointclear

It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. Lead nurturing and initial qualification calls to prospects may lie with marketing automation or inside sales qualification specialists (unless it is outsourced). are the answer.