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5 Ways to Build Customer Loyalty

The 1to1 Media Blog

Only 25 percent of customers feel "very loyal" to their preferred brands, according to Tim Suther, chief customer and strategy officer at Acxiom. Worse, 25 percent feel no loyalty at all. How can companies build customer loyalty in this time of customer promiscuity? During his presentation at Loyalty 360's Loyalty Expo 2012 this morning, Suther offered these five tips: There’s more… To read the rest of this blog posting click here or visit Customer Loyalty customerdata customerengagement customerloyalty loyaltymarketing

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. To accomplish these studies I have interviewed hundreds of C-level executives and countless mid-level managers and lower-level personnel. Click here to learn more about Win-Loss Analysis.   Losing is always hard. Probably not.

Why Your Business NEEDS Email Marketing

Inside Campaigner

A survey by Acxiom revealed that 73% of respondents still prefer receiving emails from companies and businesses rather than private messages, direct mail, text message or even a combination of channels. Email marketing: it’s powerful, develops customer relationships, and even generates high return on investment. Email is arguably the next best thing to a postcard or a letter. Relationships.

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Blog

She will expand on these thoughts with panelists Nick Fuller, Director of Strategy & Analytics, eDialog; Josh Herman, Vice President of Product Strategy, Acxiom Corporation; Kate Williams, Consultant to T-Mobile, and R.J. As more businesses target marketing to mobile, I expect even better results,” says Meghan Lockwood, MECLABS research analyst. Analyzing existing customers’ usage.