Why Sales Leaders Hate Your Advertising Agency
Sales Benchmark Index
AUGUST 26, 2013
Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. The purpose of this article is for Marketing leaders to; 1. Recognize when their advertising agency is ‘dead’ to sales, and 2.
Are You Making This Professional Practice Advertising Mistake?
FEBRUARY 11, 2014
Another article says that people who post a lot of selfies are “self-absorbed.”. However, there is something many businesses, especially professional practices, are guilty of in their promotions, websites, and advertising that makes them appear just that. In professional advertising, ethics guidelines talk a lot about truth and trust in advertising. Selfie Olympics.
The Magic Secret Used By TOP Advertising Strategists To Lift Response Far Above Ordinary
MAY 10, 2014
It’s a secret that the TOP and I mean the very top advertising strategists and copywriters use to lift their response far above the ordinary. For more on how to use fascination to your advantage, read my article, “Yes, you’re fascinating, but are you using it to your advantage ?”. During my days as a magician I learned a key secret that I still use in business today. Take Disney.
Guest Article: “When Is a Good Deal Not Such a Good Deal?” by Chrissy Hoey
Sales and Management Blog
OCTOBER 2, 2012
I’m diverting from the norm and will post the occasional article designed to give some constructive information on how to deal with the situation. Therefore, having calculated how much you can afford and checking whether you can afford the repayments, based on the advertised rate, it can sometimes come as a bit of a shock to discover that borrowing money will cost more than you anticipated. Banks and credit card providers advertise their ‘best’ rate in order to seduce cash-strapped individuals into applying for their product rather than a competitor’s.
4 Steps to Creating Advantageous Advertorials
AUGUST 11, 2014
Many people consider advertorials, native advertising and so-called “branded content” as synonymous, but according to Reuters’ Felix Salmon , there is a slight difference – “native content tends to aspire more to going viral” and to win social media shares by readers. Advertorials or native advertising, when done appropriately, has much more viral lift.
Guest Article: “The Triangle” by Robert Terson
Sales and Management Blog
AUGUST 18, 2011
Robert Terson spent 40 years fearlessly selling advertising to small businesspeople; his passionate purpose as an author and speaker is to enlighten and inspire you to be a far better salesperson than you are now. The Triangle. by Robert Terson. I was taught the Triangle in 1969 by Bob Trudeau while undergoing sales training. Where Trudeau learned about it I know not, but he believed in it passionately and 42 years later I can say it meant more to my success as a salesman than any other tidbit of information. Mental Attitude. The first side is Mental Attitude. Work Habits. Salesmanship.
B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
B2B Lead Blog
AUGUST 12, 2013
Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. How can we use native advertising? Question #1. Not really.
7 Tools to Get Free Publicity for Your Business
JANUARY 26, 2015
In fact, few small business owners have much of an advertising budget, or a public relations manager. When a reporter needs a source for a particular article, he or she puts out a query asking for people with certain knowledge or experience to respond. These publishers often have large email lists, so if your article is selected your content could be seen by a sizable audience.
Guest Article: “Half of What You’ve Learned About Sales is Wrong,” by Charles H. Green
Sales and Management Blog
JUNE 5, 2013
Maybe you’ve heard the old line, “Half of advertising dollars are wasted – you just don’t know which half.” I didn’t pick bad articles – those are pretty good ones, some of them excellent. Half of What You’ve Learned About Sales is Wrong. by Charles H. Green. Something like that is true in sales – except that you’ve got a much better chance of telling which part to keep. Many thanks to Chris Downing and Anthony Iannarino for helping develop this thought). The Challenge. Take this quiz, based on your own business: 1. I think closing is: obviously critical to selling. training.
Social Marketing Is Not Social Selling
JULY 14, 2014
Before when marketing firms or internal marketing departments handled all the attracting activities from advertising to glossy brochures to direct mail, the sales leads were handed to the sales force. Sharing the blogs, tweets, updates or LinkedIn articles of others is not within their mindset because they are still in the 20th century mindset of one way advertising or one way engagement.
Sales Excellence: How to Close Anything and Everything in Any Vertical
Understanding the Sales Force
JANUARY 30, 2017
I was listening to CNN on Satellite Radio and in between rants about the immigration ban, protests, the federal judge who issued a stay, and Trump's first week's worth of executive orders, an advertisement came on promoting How to Close Anything and Everything, no matter what you sell and who you sell it to. And to make their offer even more enticing - it's being offered for free!
Get Them To Take the Next Step
Cold Calling Results
OCTOBER 1, 2014
I’m always on the lookout for interesting and informative articles to pass along to my readers. I read this article by Drew McLellan and thought, “Bingo! Drew McLellan is a 30-year veteran of the advertising/marketing field. Articles A Personal Note From Wendy…. Save these Dates for Instant Results, Leads, Sales and More Money: Nov. 3rd to Nov. Coming Nov.
8 Tips For Maximizing Referrals In Your Business Or Professional Practice
FEBRUARY 20, 2014
While I was giving you an example of Outrageous Advertising , I think it’s important to note that my family and I don’t tend to talk about products or service that just meets our expectations. If you’re like most people, it’s only when customer service dramatically impresses or exceeds your expectations that you begin to create word-of-mouth advertising and referrals.
The Crucial Selling Skill That Nobody Talks About
Understanding the Sales Force
OCTOBER 13, 2016
They want to optimize my website, sell me SEO services, provide me with online marketing tools, sell me the latest SaaS program, provide a guest article for my Blog, buy advertising on my Blog, sell me leads, book appointments for us with prospects, or show me the latest sales enablement tools. Image Copyright 123RF Stock Photo.
Google is Going After Article Sites & Direct Marketers
MARCH 9, 2011
Looks like article sites are going the way of the DoDo. I stopped submitted articles a few years ago because the SEO benefit was so tiny…now there is absolutely no reason to at all since your chance of even getting a long tail keyword article ranked is ZERO now. Some SEOs are interpreting this to mean sites overloaded with AdSense and others advertisements are now in Google’s crosshairs. There have been more shakeups over at the “BIG G” since my post last week. March 2nd. HUGE drops for some serious players that I feel have decent to even good content.
The Hidden Secret To Higher Profits No One Talks About
APRIL 3, 2014
NOTE: If you are hiring someone else to write your blogs, articles, emails, letters, etc. Copywriting Direct Mail Marketing direct response advertising Small Business Marketing Strategies copywriting Dave Dee GKIC I call it the “hidden secret.” ” Why? Because no one wants to talk about it… not even the gurus. It’s going to require you to do this one thing….
Angie, on why Angie’s List publishes a print magazine
Ad Sales Blog
OCTOBER 2, 2012
In addition, Angie said her print magazine helps drive incremental activity by educating members: “Maybe someone had not thought about buying a geo thermal heating and cooling system, but read an article about it in Angie’s List magazine. That person may not have gone on our website to read the article but read it in our magazine, and it created incremental interest.”. Need a book?
PBTO40: Transforming Observation into Innovation with Andrea Simon
SEPTEMBER 1, 2016
She has won numerous Addy and Aster awards for her marketing and advertising campaigns. She is a well-published author with articles in Forbes , Business Week and numerous publications and online blogs. She has won numerous Addy and Aster awards for her marketing and advertising campaigns. Who is on the Show: In this episode, we are hosting Dr. Andrea Simon.
The Power of Surprise as a Marketing Tool
MAY 22, 2013
Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. “When developing an advertising campagin, we are often too focused on the question, ‘what do we need to say?’ Do you like surprises? Surprise induces change in behavior.
Full-Screen Facebook Ads a Game Changer?
APRIL 23, 2013
Facebook is stepping up its advertising game! In fact, Hall’s article reports that Facebook is only considering four different demographic packages for its four daily “slots” of video ads: Women over 30. Hall explains how this new revenue source could mean major changes to advertising’s biggest guns, “If successful, the new ad platform could bring in nearly $1.5
How To Make This Tricky Part Of Your Business More Effective…
APRIL 12, 2014
See my article Dan Kennedy Warns: You can no longer afford to do this. ). direct response advertising Email Marketing Information Marketing Internet Marketing online marketing online sales Small Business Marketing Ideas Small Business Marketing Strategies Small Business Marketing Tips Darcy Juarez essential internet marketing truths GKIC Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. However, to really grow your business, you have to be able to translate that feeling on a massive scale.
How To Make People Choose You When They Are Ready To Buy…
OCTOBER 2, 2012
You can also use free reports, books, events, referral strategies, speaking engagements, articles written for publications in your niche or industry as points of entry. . Last week a friend of mine’s husband had six hours of dental work. Deathly afraid of the dentist, he put his visit off so long that he needed a lot of work done. In fact, it took six years of poking and prodding the guy to finally get him to go. Now that might be a little on the long side of the buying cycle, but today I want you to think about when, why and how you buy stuff. What about this week? Let me explain.
Infographic: The journey to picking the right school
OCTOBER 2, 2012
In fact, we were recently asked to share our perspective and recommendations with Career Education Review in an article titled, Students Keep Changing the Channel; Be Sure Your Admissions Team Is Tuning Them Back In. Education Marketing advertising enrollment management software for-profit education higher education highered infographic leads360 Plattform study
The Most Powerful Marketing Force Available. Are You Using It?
JANUARY 12, 2014
Make yourself famous by writing articles and books, giving lectures and being active in industry and community affairs. Feature yourself in your advertising, videos and webinars. It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred. Authority Celebrity direct response advertising Email Marketing Entrepreneurship info-summit Information Marketing Marketing Networking Pricing Strategy superconference Wealth Attraction Dan Kennedy Diamond Luxury Membership GKIC
Ad Sales Blog: Interactivity is the Core Reason Marketers Advertise.
Ad Sales Blog
MAY 22, 2010
Interactivity is the Core Reason Marketers Advertise in iPad style Interactive Digital Magazines. A new survey on digital magazine advertising success stories reveals why some win advertisers where many fail. When full page edit faces a full page advertisement, the ad is going to be seen." I enjoyed reading your article. Advertising business models.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads. If a visitor clicks on your ad with the price as advertised, they should be much more qualified. Differentiate from Competitors.
Increase Sales By 40% With 4 Quick Tips
JULY 23, 2013
Darcy talked about this the other day in her article This Is Your Invitation To A “Profit Party.” Direct Mail Marketing direct response advertising info-summit Marketing Small Business Marketing Strategies Small Business Marketing Tips Craig Simpson Dave Dee direct mail increase sales When he was 19 years old, he sold 4000 fake rocks… through the mail. His name?
How to Sell to Your Niche Audience on Facebook
MARCH 8, 2017
Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Advertising or Retargeting Using Facebook. This is usually a very cheap way to advertise… one that I use all the time. That is up to you.
The Problem with Marketing, It’s an Ongoing Decision Making Process
MARCH 9, 2015
With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Place the advertisement. Check the published advertisement for accuracy and location. Publish article. Use Bitly or some other shortner for tracking article].
Can Free Sales Content Send You Down a Dangerous Path?
Understanding the Sales Force
MAY 2, 2016
Did you ever drive down a street and seen a roadside sign advertising free stuff? There are free articles - like this one - where you could be inspired, might have to think a bit, might learn of an approach you weren't aware of, or might be privy to some statistics or science you hadn't read about. Maybe it was a free sofa, chair, or table. Maybe it was a free lawnmower or bicycle.
Fill This Gaping Hole In Your Persuasion Strategy Immediately…
NOVEMBER 20, 2012
Michael Wolff wrote in USA today that “Johnny who can’t write has gone into advertising.” In his article he suggested that all you need to do to get people to pay attention “save Facebook”, “make digital media a decent business” and “move more merchandise” is to bring back the copywriter. The beginning of this month during GKIC’s INFO-Summit, I had the opportunity to present insights on copywriting alongside ‘master of dark arts copywriting extraordinaire’ and fellow grizzled veteran of many wars, John Carlton. It’s something as a marketer you should be thinking about too.
Guest Article:How the internet has transformed business marketing
MAY 6, 2012
Using these methods the advertiser doesn’t have to pay for its product or company to advertise until a user clicks on the display ad. Once a business is signed up to these tools it can use key words to ensure that traffic is directed to the relevant site(s) and Google’s ‘Pay Per Click’ ensures that the hosting website can even earn money from displaying the advertisement.
Six Strategies To Stop Online Visitors From Abandoning Your Website?
JUNE 11, 2013
When you reference a product, service, event, article, etc. direct response advertising Internet Marketing Sales Tips online traffic The other day I overheard a story all too familiar…. A businessman was complaining that he’d spent thousands of dollars on his website, yet only 1% to 2% of prospects were actually responding. But here’s the thing. It doesn’t have to be that way.
Write Content That Facilitates Buying Decisions
Sharon Drew Morgan
NOVEMBER 8, 2016
And how are you accessing those who could/should buy but are ignoring the articles your sending them? But your glorious content – sometimes little more than a thinly veiled advertisement – may not be getting you all the success you deserve. There was no manipulation or commercial overlay in the article, no links to listening/book links appeared only in the footer. Really.
Think Robots Will Replace B2B Sales Reps?
No More Cold Calling
OCTOBER 13, 2016
In 1916, The New York Times published an article that posed the question, “Are salesmen needless?” The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. Buyer 2.0 needs us more than ever. Not so. Moreover, the U.S.
The Old Gray Mare, Your Sales Funnel, Ain't What She Used to Be
JULY 29, 2016
These touch points can be direct through email marketing or paid advertising to more indirect through content marketing to social media sites such as LinkedIn. I know this to be true because over 50% of my sales leads come from providing quality content through this blog and my LinkedIn Pulse articles. The sales funnel has dramatically changed because of the Internet and technology.
Make Buying Easier!
Partners in Excellence
FEBRUARY 22, 2017
They leverage SEO, online advertising, drip campaigns and any number of techniques to make it easier for prospects and customers to find information about our products and services. In a new HBR article, The New Sales Imperative , the folks at CEB. As sales people, we want to make it easy for our customers to buy. Ironically, all of this actually doesn’t make buying easier!
What's Your Intention? - Think customers: The 1to1 Blog
The 1to1 Media Blog
DECEMBER 2, 2011
Advertise. Web Exclusive Articles. If, for example, a company advertises its support of a charitable organization, is its intention to truly help that organization by getting customers involved, or is it simply looking for an "easy" sales boost from socially conscious customers? If, for example, a company advertises its support of a charitable organization, is its intention to truly help that organization by getting customers involved, or is it simply looking for an "easy" sales boost from socially conscious customers? 1to1 Magazine. Issues. Weekly Digest. Marketing.
Inside Campaigner: Revisiting the do's and don'ts of building your.
MARCH 3, 2011
It is one of the best ways to grow your business without spending exorbitant amounts on buying advertising space or letting go of revenue for printed materials and mailing costs. skip to main | skip to sidebar. Thursday, March 3, 2011. Revisiting the dos and donts of building your opt-in email list. Your permission-based email lists are the cornerstone of your email marketing program. Share.
Why Cost Efficient May Not Be Cost Effective Marketing
NOVEMBER 8, 2012
Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. These packages are designed for small businesses in need of advertising through the holiday season. ” Is advertising in a newspaper “right” for your small business?