article thumbnail

Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. The purpose of this article is for Marketing leaders to; 1. It’s simple.

article thumbnail

Why Sales Rejects Quality Leads?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. This includes SEO, digital advertising clicks, email responses, social clicks, etc. Assess Demand Generation Best Practices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. This includes SEO, digital advertising clicks, email responses, social clicks, etc. Assess Demand Generation Best Practices.

article thumbnail

Your 2014 Marketing Budget Roadmap

SBI Growth

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

article thumbnail

Top Lead Generation Statistics for 2018

Zoominfo

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

article thumbnail

Old Fashioned Sales Tactics that Your Small Business Can Utilize

The Pipeline

Many industries that offer advertising in print , such as newspapers and magazines, are no longer as successful as they once were. Yes, I know earlier in the article I mentioned that print marketing is on the way out. Print advertising is often inexpensive. And for the most part, it feels like it is.

Fashion 293
article thumbnail

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. Therefore, marketing content is primarily used to build links and advertise. These include brand awareness, education, demand generation, and so much more. It’s that time again. But, for the newcomers, welcome!

B2B 124