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How to Increase Revenue from Bookings with Automation

Pipeliner

Since the outbreak of COVID-19, it seems like more businesses than ever before are relying on bookings to generate a profit. So, providing your customers with an easy-to-use booking system is key to increasing your business’s revenue. Thanks to modern technology, there are a lot of different booking services readily available.

Revenue 97
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Sales & Advertising: Connecting the Dots with Sophia Bernard

criteria for success

In today's episode, we stray away from sales to learn a bit about the worlds of advertising and public relations. How trust shows up in advertising. Sophia's book recommendations: The Antidote: Happiness for People Who Can't Stand Positive Thinking by Oliver Burkeman. Happy Monday, Let's Talk Sales listeners! Happy selling!

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Book Notes: Bullseye Marketing

Sales 2.0

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. Here are some of the tactics in the book to reach the rest of your market. Then buy the book !

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

I’m not a book reader in general and prefer consuming content in short, small bites. In fact, I find books a little overwhelming at times. Even so, my sales book collection is mounting, thanks to the privilege of hosting Vengreso’s Modern Selling Podcast. What selection process did I use to find the best sales books?

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Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

The Sales Hunter

Is it advertising that’s needed to create customers or is it marketing? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! Does it matter? I’ve known Matt for several years and I am a big fan […].

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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Pointclear

Hopkins’ book Scientific Advertising , published in 1923. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. In his first chapter Hopkins says: “The time has come when advertising has in some hands reached the status of a science.

Lead Gen 184
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Six Lessons From the Original Guerrilla Marketer

The Sales Heretic

Jay wrote the seminal book, Guerrilla Marketing, which fundamentally changed the way people thought about marketing. In all, he authored or co-authored 58 books, which have been published in 62 languages, selling more than 21 million copies. Jay Conrad Levinson passed away last week at the age of 80.

Marketing 315