MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"
Green Lead's B2B
OCTOBER 5, 2009
Maximize everything you are doing. I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today.
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