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HubSpot is too expensive: Saving money on software without losing features

Nutshell

HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs. The problem is that small-to-medium companies pay an arm and a leg for HubSpot when they should be using a handful of better tools for much cheaper.

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8 PPC tips to improve your Google Ads performance

Nutshell

Google Ads are among the most popular forms of digital advertising. To avoid paying those high amounts, advertisers need to be hyperspecific with the locations they target. Negative keywords enable advertisers to exclude specific search terms from advertising campaigns to focus on only the search terms that matter to your business.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Some email tracking pixels have more advanced, strategic functions, such as remarketing pixels , which deliver the user personalized advertising around the Internet.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. The right contact information can be key to closing deals. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics.

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Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. That’s where Constant Contact’s automated triggers come into play.

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All the things marketers can (and should) be doing with a CRM

Nutshell

With a CRM or email marketing tool, content can be distributed to those who are interested, and those who aren’t interested can easily be dropped. Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels.

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How Timing Is Everything in Social Media Marketing

Increase Sales

Just as in the years when print magazines and newspapers knew what advertisements received the greatest impressions to what sections of the newspaper or magazine generated the most engagement, those benchmarks are also present within social media marketing. The end result is a lot of wasted effort and consequently lost profits.