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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Be sure to factor in the costs of any analytics/social media management platforms you may be using. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. Featured Video: How Does Programmatic Advertising Work ? Google Analytics.

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. Featured Video: How Does Programmatic Advertising Work ?

Channels 100
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What is Intent Data & How Can You Use It?

LeadBoxer

If you sell advertising services but the target account is in the process of looking for a new marketing director, now might not be the best time to approach them. If an account makes the news for poor customer service, maybe now is the time to reach out and offer information about your CRM software.

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What you Need to Know to Start an Online Retail Business

Hubspot Sales

Use Facebook and Google advertising to target the traits of your "ideal customer" and advertise to those who meet your qualifications. Don’t forget to take into account where your potential customers spend their time. Utilize Google Analytics to determine what is working for your business and what isn’t.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

This all-in-one platform actually analyzes customer sentiment across every business communication channel and lets you know how your customers are feeling about working with you. Its AI actively analyzes all correspondence with a customer to assess the relationship. Price: Not publicly provided. Web Form Creators. LeadFeeder.

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Some of the common ways partnerships develop include podcast interviews, link building, advertising on industry-related websites, and guest posting. Continue to analyze it after its completion through the use of tools like Google Analytics and Facebook Insights. Check out more about cost per lead on our blog.