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B2B Advertising KPIs: Tighter Alignment, Better Results

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Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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Sales & Advertising: Connecting the Dots with Sophia Bernard

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In today's episode, we stray away from sales to learn a bit about the worlds of advertising and public relations. How trust shows up in advertising. CFS Resource Recommendations: Check out our eBook on Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential. Happy Monday, Let's Talk Sales listeners!

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before.

B2B 207
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Lessons in Leadership with Ted Kulawiak

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Ted spent his career in senior sales leadership and training roles in the advertising and media sales industry, as well as executive leadership roles in higher education. He also taught graduate-level classes in sales and advertising management. . The 4 Disciplines of Execution by Chris McHesney, Sean Covey, and Jim Huling.

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How to Create a Lead Generation Strategy for SMBs

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Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty tracking digital marketing/advertising efforts. Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years. Anticipated spend #1: Digital advertising.

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Brand Elevation with Denise Blasevick

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Denise is the CEO & Founding Partner of The S3 Agency , an award-winning agency specializing in creating advertising, public relations, and social media campaigns. CFS Resource Recommendations: Check out our eBook on Sales & Marketing Alignment : 3 Critical Areas Where Collaboration is Essential! She’s based in New Jersey.