Remove Advertising Remove Education Remove Journal Remove Social Media
article thumbnail

How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.

Education 330
article thumbnail

Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

To overcome these marketing challenges, it’s essential to focus on digital marketing education. Providing not just marketing services, but also education and support, can significantly alleviate these uncertainties. Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Digital Consulting, and How Do You Start?

Hubspot Sales

And if you're tech-savvy with an understanding of the ins and outs of SEO, user-friendly design, social media, and other key virtual practices, you might consider pursuing a side hustle or full-time gig in the field. You don’t have to have a higher education degree to become a digital consultant, though. Source: Oro Inc.

Salary 111
article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Go check out this channel for in-depth, educational marketing content.

Channels 220
article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Go check out this channel for in-depth, educational marketing content.

Channels 100
article thumbnail

5 Ways to Close the Credibility Gap When Your Prospects Don’t Already Know You

Sales Hacker

In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. The average person sees around 5,000 advertisements or marketing messages per day. The average person sees around 5,000 advertisements or marketing messages per day.

Closing 115
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? The New Handshake: Sales Meets Social Media. In The New Handshake: Sales Meets Social Media , Curtis and Giamanco present Sales 2.0,