5 Social Media Pitfalls Non-Profits Should Avoid
JANUARY 19, 2015
To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. Try to schedule at least one post a day during the week. ( We have great tips on how to handle social media automation.).
“Post and Run,” Content Marketing and Social Media
AUGUST 24, 2013
In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Such a behavior is similar to all those who post signs on the telephone poles advertising this yard or garage sale. Social media provides an electronic means of effective communication.
Keys to Creating Memorable Social Media Promotions
OCTOBER 8, 2013
How about a crazy successful social media promotion. The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. When creating a social media promotion, you can’t act like TV pitchman Billy Mays , touting your product like crazy. Try an educational approach. Give up?
Power Opinions - Experts Select Top Three Social Media Tools
JULY 10, 2013
We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). Social Listening, Content Management, Social Advertising—advertising in social?
A Fundamental Guide to Email and Social Media Marketing for Non-Profits
AUGUST 18, 2014
Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. ” To help your non-profit thrive, we’ve put together the ultimate email and social media marketing guide.
Book Review: Social Boom: How to Master Business Social Media
Sales and Management Blog
MAY 29, 2011
Jeffrey Gitomer’s newest book, Social Boom: How to Master Business Social Media (Pearson Education as FT Press: 2011), comes at a time when the debate about the value and uses of social media for salespeople is reaching a crescendo. So far 2011 has been as much or more about debating the value of social media as it has been about using social media. Alright, so the premise of the book is that you must participate in social media. Blatant advertising? Just blatant advertising? Gitomer’s quotes?
A Definitive Guide to Using Facebook Insights for Your Business
JUNE 20, 2014
Just like Page Insights, Audience Insights shows you the age and gender of your group, but adds additional information as well: lifestyle, education, relationship status, job role and household size. 2. Just be aware that the data you see on Facebook Insights might not reflect a post’s overall performance on other social media channels. Who has access? People.
Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
B2B Lead Blog
JUNE 24, 2011
Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. What inbound marketing is and isn’t, and why social media and SEO integration is key to a successful inbound-marketing strategy. Both are valuable.
Realtors – Your Marketing Message Sucks – Part 05
JUNE 12, 2015
Technology through the Internet and social media has changed the real estate market. Educated buyers are now the driving force. No longer are they using their fingers to flip the yellow pages, classified advertisements or even monthly publications. Now is the time to educate their potential customers. In 2013, listings on For Sale By Owner jumped 14%.
The 3 Top Industries for Social Selling with LinkedIn
No More Cold Calling
AUGUST 9, 2012
Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media. Listen and learn: “LinkedIn is a great tool for Social Selling. industry behind Higher Education (which still baffles me). Why not?” I asked.
The Old Gray Mare, Your Sales Funnel, Ain't What She Used to Be
JULY 29, 2016
These touch points can be direct through email marketing or paid advertising to more indirect through content marketing to social media sites such as LinkedIn. Today’s buyer is more educated and more self directed in his or her solution research. Sales educated buyer executive coaching LinkedIn Pulse marketing and sales sales funnel sales leads SMB
Time to Let Go of “I’m Not a Marketer” Because Yes You Are
JUNE 13, 2014
Additionally, the impact of social media has allowed small businesses to market at a far more affordable investment. Today’s customers, clients or patients are much more educated than ever before. What worked in the past will not work today or in the future especially if the focus is on paid advertising or glossy, mufti-color, tri-fold brochures. Vertical.
Skip Marketing 101 and Read This Instead
AUGUST 4, 2016
You’re going to need some advertising, promotions, publicity, email, or social media, and most likely a combination of all those things. Is your chief competition advertising in the local newspaper? Online display advertising can have a big impact for little cost. Online advertising is a great option for small businesses because it can achieve widespread distribution for less money than you might spend on traditional ad channels like radio, TV, and print. Social media is the new word of mouth. Not marketing is not an option.
The Problem with Marketing, It’s an Ongoing Decision Making Process
MARCH 9, 2015
With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Place the advertisement. Check the published advertisement for accuracy and location. Marketing Channel of Social Media Posting Through Content Marketing.
Business Ethics and Self Promotion – Friday’s Editorial
FEBRUARY 3, 2012
If marketing is about attracting attention and building relationships, then I agree wholeheartedly that self promotion is evident in every single interaction especially within social media. To accomplish these goals requires us to self promote through personal one on one interactions to posting through social media to paying for advertisements.
3 Influencers to Follow When Building Your Brand
AUGUST 12, 2015
When it comes to developing a strong brand, it’s important to be ‘in the know’ with current trends in marketing and advertising strategies to help create and sustain a consistent brand voice. Consumers use the Internet to educate themselves about the products and services before buying. Who better to learn from than the most influential men and women in business?
How Marketing Awards Are Like Coaching Certifications
OCTOBER 8, 2014
Yet, it is essential to understand the purpose of these particular awards (to support 20th century advertising agencies) and realizing they are remnants of traditional (product) marketing. Today’s market is all about integrated, education based marketing. Lack a moderate to strong social media presence. Have no social media buttons for sharing.
Pinterest Releases Promoted Pins to All
JANUARY 9, 2015
Small businesses now have new social media advertising opportunities to try out in the New Year. Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. ” It aims to educate businesses about advertising options and is offering online workshops, tools, and webinars specifically for small businesses. If so, why?
Marketing Conversations Come Before Sales Conversations
FEBRUARY 17, 2014
With the impact of new messaging channels such as the Internet through social media sites along with Mobile, messaging has evolved more into marketing conversations than the more traditional “advertising.” Education based marketing is one proven strategy to increase these types of conversations. Vendor consolidation. Share on Facebook.
Think Robots Will Replace B2B Sales Reps?
No More Cold Calling
OCTOBER 13, 2016
Now, with a quick Google search and a little time on our websites and social media, they can learn all about us. The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. Buyer 2.0 needs us more than ever. Not so.
What’s In Your Marketing Action Plan?
FEBRUARY 2, 2015
With buyers becoming better educated and the marketplace place becoming more crowded with other small businesses and sales professionals, it is essential to have specific goals to attract attention and build relationships. Internet – web site (Note: Due to social media, this has its own secondary social media action plan.). Paid Advertising.
Is Your Small Business Online Presence Your Achilles’ Heel?
DECEMBER 26, 2014
Yesterday I received a LinkedIn invite from a second degree connection who said she was a social media and online business consultant. Unfortunately the challenge for many small businesses is they hire marketing and advertising firms or social media consultants who take their money and provide little to nothing results. You must stand out and be found.
Want a Low Risk Small Business? Try Selling Residential Real Estate
JUNE 29, 2015
Yes there are required continuing education units to maintain the license. However many of these courses are free or at a nominal expenditure between $25 and $50. My professional development is budgeted for $2,000 annually and I am not mandated to have any continuing education courses. Low Cost Marketing Through Social Media. All small businesses must market themselves.
159 Social Media Tips From 2009 in 140 Characters or Less by.
Social Media and Sales Strategy
DECEMBER 31, 2009
Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 159 Social Media Tips From 2009 in 140 Characters or Less by @shanegibson. If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out in 2009.
How To Use Inbound Marketing Tactics To Convert Your Trial Users
Software Business Blog
MAY 5, 2015
Educate Your Trial Users. Inbound marketing is based partially on the theory that by providing educational and helpful content to your audience, you will build credibility and trust that converts visitors into leads and ultimately customers. The importance of education, of course, is just as crucial for SaaS providers looking to convert trial users. Support Your Trial Users.
Business Conferences Not to Miss in 2014
SEPTEMBER 20, 2013
SMX Social Media Marketing. What SMX says: “Whether you’re managing communities or buying social media advertising, SMX Social Media Marketing is your conference.”. What you learn about at SMX : Blogging, social media advertising, Facebook, Google+, Twitter, and social community management and social tools.
4 Alternate Ways to Promote Your Business
SEPTEMBER 22, 2016
Marketing, advertising, and finding innovative ways to promote your business are all part of a strategy to acquire new customers. In a traditional sense, there are lots of ways to advertise your business, and you probably feel like you are doing all of these regularly. So go ahead and share the news on a blog or via social media accounts. Business cards. Sponsorship.
On Picks and Shovels
The Sales Blog
APRIL 17, 2014
The new model shows social networks, educating, and engaging. I am sure this appeals to those who desperately want to believe that they are going to succeed in sales by using social networks, engaging with the people they find there, and educating them. For you there is no choice to cold call or use social media. Social media amplifies what you already are.
Memorable Marketing Makes Money
OCTOBER 29, 2013
First, the answer to that questions must be separated into these two marketing areas: Inbound marketing such as content marketing through social media and sales referrals. Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items. Share on Facebook.
3 Reasons to Introduce an Inbound Marketing Strategy
JANUARY 19, 2016
interesting blog posts and educational webinars) rather than shouting at them with “push” tactics (e.g. advertisements and cold calls) is the cornerstone of inbound marketing. Engaging in common inbound marketing activities like blogging, hosting webinars and connecting on social media can help bolster your status as a thought leader in your space. Inbound Marketing 101.
Getting the Most Out of Google Grants
APRIL 30, 2013
‘cus it gives 501c3 nonprofits $330 per day (that’s $10,000 per month) of free advertising on Google.com to “promote their missions and initiatives”! For example, nonprofits that provide similar educational opportunities but in a different geographic region, or nonprofits that provide assistance in Africa, or nonprofits that help children in undeveloped countries.
4 Emails Your Service-Based Business Should Send
NOVEMBER 24, 2014
Send an email that promotes a social media contest. There are several reasons newsletters outweigh traditional advertising in terms of marketing success. This is largely due to the fact that they can be easily shared by forwarding an email or sharing a link on social media. Educational information. Contests. Four appointment requests. Videos. Newsletters.
6 Ways To Make Sure Your Customers Get The Message
Sales Benchmark Index
JANUARY 31, 2013
The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. For example, is the primary purpose to educate and inform? I’ll send an SOS to the world. I’ll send an SOS to the world. hope that someone gets my. Message in a bottle. Sting (Song: Message in a Bottle).
The 9 Biggest Web Design Mistakes Of 2016
SEPTEMBER 12, 2016
Maybe it’s to read a blog post they saw shared on social media. Other options could be to join an online group or forum you run, to share a post or follow you on social media, or to contact you via a form on your site. There’s social proof and testimonials. Wonder if that might be happening when people first visit your site? No one’s perfect!
29 Ways to Collect Email Addresses for Your Business
MARCH 11, 2015
Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.). Looking for ways to grow your email list? Host your own event.
5 Rules For Attracting Your Ideal Customers, Clients Or Patients Through Facebook
MARCH 19, 2015
There are a lot of misconceptions concerning my thoughts on social media. And right now, because of the tools that they make readily available it’s a type of media that you’ll ignore at your own peril. You need an attractive lead magnet—just like you would if you were trying to attract leads outside of social media. ” book, Kim Walsh-Phillips.
How Leveraging Inbound Marketing Can Increase Your SaaS Sales
Software Business Blog
JULY 27, 2016
As a philosophy, inbound marketing is built on the belief that traditional “push” strategies, in which marketers simply advertise their service via aggressive/interruption based efforts, are no longer that effective. Certainly at the centerpiece of a strong inbound marketing strategy is an even stronger content, social and SEO strategy. Same goes for social media.
Get Over Your Fear of Marketing Automation Software
DECEMBER 29, 2015
Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. Nurturing, engaging, educating, informing and entertaining your list with all the amazing content you can create once and then reuse smartly again and again. The price!
6 Reasons Why Blogs Produce More Leads
Sales Benchmark Index
AUGUST 26, 2012
The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. They own a DVR to skip television advertising, often ignore print advertising, and now have become so adept at online "surfing" that they can take in online information while ignoring banners or buttons (making them irrelevant).
Insufficient Leads? How to Boost Campaign Effectiveness
Sales Benchmark Index
MARCH 21, 2013
Educating Buyers – Commercial Insight that educates buyers on issues your firm is uniquely positioned to solve. PPC advertising. Social Media. How many social shares did the piece generate. Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. One common theme has emerged. Blogging.