Increase Sales

AUGUST 24, 2013

In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Such a behavior is similar to all those who post signs on the telephone poles advertising this yard or garage sale. Share on Facebook.

Social Media 140

Social Media Media Marketing Advertising 140

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JANUARY 4, 2012

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Through an integrated education based marketing plan, the ability to reach out (attract attention) and connect (build the relationship) with someone has never been greater.

Social Media 101

Social Media Sales Cycle Media B2B 101

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JUNE 13, 2014

Additionally, the impact of social media has allowed small businesses to market at a far more affordable investment. Today’s customers, clients or patients are much more educated than ever before. Social media allows wide spread distribution through blogging, LinkedIn and even YouTube. With 97.3%

Social Media 145

Social Media Marketing Distribution Sales Talent 145

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DECEMBER 26, 2014

Yesterday I received a LinkedIn invite from a second degree connection who said she was a social media and online business consultant. Unfortunately the challenge for many small businesses is they hire marketing and advertising firms or social media consultants who take their money and provide little to nothing results.

Small Business 148

Small Business Small Business Ideal Customer Profile Social Media 148

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FEBRUARY 17, 2014

With the impact of new messaging channels such as the Internet through social media sites along with Mobile, messaging has evolved more into marketing conversations than the more traditional “advertising.” Education based marketing is one proven strategy to increase these types of conversations.

Conversion 110

Conversion Marketing Infusion Vendor 110

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OCTOBER 8, 2014

Yet, it is essential to understand the purpose of these particular awards (to support 20th century advertising agencies) and realizing they are remnants of traditional (product) marketing. Today’s market is all about integrated, education based marketing. Lack a moderate to strong social media presence.

Coaching 139

Coaching Marketing Small Business Small Business 139

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MARCH 9, 2015

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Place the advertisement. Check the published advertisement for accuracy and location. Track the results.

Marketing 70

Marketing Small Business Small Business Referrals 70