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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

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Shortcuts Are Seldom Short….

Partners in Excellence

We invest enormous amounts of energy seeking to avoid dong the work. It takes some time and effort to make them work as advertised, and when we can’t make them work, we look for another short cut. We constantly seek shortcuts, things that enable us to avoid doing the work critical to creating and sustaining performance.

Scale 109
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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Top 8 Facebook Marketing Tips for Small Business

SocialSellinator

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts.

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Colors to Make Your Marketing Pop

Pipeliner

Red- Initiates strong and positive emotions, like excitement, love and energy. Hence, you might see yellow used on signs advertising grand openings and big sales. Purple- A secondary color with blue and red properties, purple is a combination of stability and energy. In some contexts, it can also provoke aggression.