Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
Pointclear
APRIL 19, 2017
Mark Hunter – Mark said: “After 10+ years of working with companies and salespeople through my consulting work, I felt it was time to write my first book, " High-Profit Selling: Win the Sale Without Compromising on Price ", which released in 2012,” he shared with the group. Now my second book, " High-Profit Prospecting ", is available.
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Pointclear
MARCH 27, 2014
LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Allan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace.
Pointclear
OCTOBER 1, 2015
Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site. Or using advertisements to target and retarget a group of people because they work at a company and came to your web site is not a strategy.” [I I could not agree more!].
Pointclear
DECEMBER 17, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). the HIMMS Media Group, and the Business Information Industry Association. Self-identifying keywords used on the company website (ALC).
Pointclear
MARCH 19, 2015
I n 2015, however, it is projected to grow slower than display advertising and search. Winterberry group predicts a 9% growth in 2015—most of which can be attributed to the way technology has allowed for the personalization of email communication. 3) Email: There’s a notable resurgence in email marketing.
Pointclear
OCTOBER 6, 2015
The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director. Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas).
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