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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. So to reiterate: It is legal in the U.S. to send an unsolicited commercial email.

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What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Black Hat and White Hat Strategies Black hat SEO refers to unethical techniques some use to manipulate search engine rankings, violating search engine guidelines. Search engines are smart.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Mind your target advertisers. Keep in mind that your target readers or followers are not the same as your target advertisers. Be informative and concise.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Find AI tools with guidelines or support. An AI Ethics Policy is a set of guidelines outlining how you use AI and addressing the ethics involved. The company has a clear policy with crucial guidelines on our company’s fundamental values around the use of AI and techniques surrounding these tools. Follow brand guidelines.

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Create Effective Promo Flyers With These Easy-to-Follow Steps

Pipeliner

When in doubt, check with the designated brand book and guidelines. Any advertising or marketing material will not be as effective unless there is a call-to-action (or CTA). There are no specific ABCs in how to exactly create a flyer that works as no designer has the same skill, and no brand has the same guidelines.