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B2B Prospecting Data Just Keeps Getting Better

Pointclear

Furthermore, two of the vendors, Harte-Hanks and HG Data, supply details about installed technology, and their fields thus run into the thousands. Employees who travel internationally (Harte-Hanks). Employees who use mobile technology (Harte-Hanks). Technology usage “intensity” score, by product (HG Data).

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.