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“Why I’m So Interested In Selling,” Ron Guilbault

Partners in Excellence

As I loved working with a team, I tried a bigger challenge leading an advertising sales team for a publisher of trade journals. Later I then moved on to manage a team of independent reps for an education publisher.

Retail 73
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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Here’s a tip: Have your salespeople keep a journal of common customer questions, complaints, and feedback. CEA Marketing Group is a full-service advertising agency that focuses on digital marketing and building inbound marketing strategies for clients in numerous industries.

Education 330
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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

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Episode #097: Psychological Ownership in Sales with Colleen Kirk

Jeff Shore

Her work is published in top journals such as Journal of Consumer Research, Journal of Advertising Research, Entrepreneurship: Theory and Practice, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.

Journal 59
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Do You Realize that Graphics Can Improve Your Retail Business?

Smooth Sale

He currently lives in the Chicagoland area, where he is pursuing his multiple interests in journalism. Whether it’s products, services, or advertising, business owners must find a new way to adapt. ’ Dan Coconate is a local Chicagoland freelance writer who has been in the industry since graduating from college in 2019.

Retail 78
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. The Wall Street Journal reported that many potential newcomers to sales are turned off by perceptions that the industry relies on toxic high-pressure tactics.

Quota 100
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5 B2B Lead Generation Mistakes to Stop Making in 2022

MarketJoy

excessive graphic design and image advertising). If you open your local business journal, you will almost certainly see an advertisement for a consulting firm trying to “generate awareness.” You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g.