Getting the attention of your customers, whether in an advertisement, email, social media post, or presentation, can be a challenge. My guest blogger this week, business owner Ryan Scott, shares his tips to help you interrupt and engage your
customer’s attention in print or in person.
- Start with a question – A series of rhetorical questions stimulate the audience’s mind as they ponder the answers.
- Use a Quotation – A familiar quote can be a great way to start a presentation or marketing message. Quotes can come in many forms:
- Proverbs: Wisdom from proverbs can be a great opening line.
- Movie quotes: A well-placed, pertinent movie quote can perk up and entertain your audience
- A new twist: Put your spin on a favorite quote or use a quote that may be familiar to you but not to others.
- Tell a story – Nothing compels attention like a well told story. A story will arouse curiosity, empathy and emotion in the listener.
- Begin with “What if…” or “Imagine…” – these two phrases allow you to take your audience on a journey where the outcome can be controlled by what your company offers.
Studies have shown that evoking emotion in business communications and advertising can have a positive impact on sales. Adding a little more character and personality to your sales and marketing materials and conversations using the tips above, may be what you need to bring a spark back into your marketing and sales.
I will add that whichever technique you use, it must link directly to the point you are making.
Thanks, Ryan!
Anne Miller
Words Matter – Make What You Say Pay!
P.S. Ryan is a leading printer in the Hudson Valley. For more information on his services (and his other blog tips), visit https://www.pro-printers.com/
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