Do You Know Why Point-of-Purchase POP Displays Are Effective?
Smooth Sale
SEPTEMBER 28, 2023
Point-of-purchase displays are a marketing tool every small business should take advantage of. One detail that has proven to be a game-changer in the retail industry is the point-of-purchase (POP) display. POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision.
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