Increase Sales

JULY 15, 2013

Believe it or not, advertising spending in newspapers is down 4% in the first Quarter of 2013 compared to the first quarter of 2012. Source Kantar Media June 2013) Yet in that same time frame Outdoor advertising is up 4.3%. Salespeople truly must become far more innovative in their sales solutions. Share on Facebook.

Small Business 157

Small Business Small Business Advertising Advertising 157

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SEPTEMBER 28, 2013

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

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AUGUST 4, 2013

However, what those in sales management have failed to realize are these two very important factors. Newspapers and billboard companies for years have focused on subscribers and drivers to sell advertising. Sales cold calling Leanne Hoagland-Smith sales leads sales management sales pitch sales script unique visitors'

Lead Rank 114

Lead Rank Lead Scoring Cold Calling Advertising 114

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APRIL 26, 2017

Have you ever viewed those headlines in emails or advertisements announcing this or that “shortcut” to improved results be it in sales, leadership, business operations, etc.? One of the results of all this messaging is it appears to be fostering a “sales shortcut” mentality.

Hiring 113

Hiring Advertising Advertising Facebook 113

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JANUARY 4, 2012

If traditional advertising is employed, the date of the advertisement serves as the potential first contact date. However in social media with numerous vertical marketing vehicles pinpointing the exact date is very difficult and this inability does throw off the B2B sales cycle time frame. Share on Facebook.

Social Media 101

Social Media Sales Cycle Media B2B 101

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FEBRUARY 16, 2013

Sales Training Coaching Tip: When decisions are made on bad presumptions, the results are not achieved. From my experience the SMB owners wears many hats including sales manager. Additionally, these SMB owners or entrepreneurs for the most part do not have a strategic plan.

Coaching 155

Coaching Training Advertising Advertising 155

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SEPTEMBER 26, 2016

In thinking of my past corporate sales management life, I would have love to have charged for sales meetings. These written documents can build trust or erode trust. There are some costs that are fixed and understood by the buyer. However, that was part of the cost to do business.

Real Estate 70

Real Estate Advertising Advertising Lead Rank 70